Own Cleaner AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and landing page for Cleaner AI product.
• ●GTM playbook: Facebook/Instagram targeting and white-glove onboarding model.
• ●Agent design spec with core scheduling and invoicing functionality.
• ●Founder persona and messaging framework for cleaning industry.
• ●Customer email sequences and partnership strategy for franchise associations.
• ●Financial model with year-1 projections and unit economics baseline.
• ●Customer success playbook for 30-day trials and retention.

What Roll Digital builds for you.

Custom scope to take Cleaner AI from MVP shell to operating business.

• ▸Production multi-tenant backend with Postgres and asynchronous task queue.
• ▸Scheduling module with crew assignment, route optimization, and dispatch.
• ▸Invoicing system with client payments and financial reporting.
• ▸Stripe subscription billing across three monthly pricing tiers.
• ▸Zapier integration layer for payroll and communications sync.
• ▸Mobile crew app with job tracking, photo capture, signatures.
• ▸Email and SMS notification engine for crew and customer alerts.
• ▸Deployment infrastructure with monitoring, logging, and uptime tracking.

Why this could work.

The TAM is real: 150,000 cleaning SMBs spend $1,400 annually on back-office software. Facebook ads can target this segment efficiently at scale. Cleaning owners face genuine friction with existing tools like Jobber. The white-glove onboarding model directly offsets price sensitivity and low tech literacy. If the AI genuinely eliminates 5 to 10 hours weekly of admin work, the ROI justifies switching and retention improves.

What you'd risk.

Jobber and HouseCall Pro have installed bases and switching costs are high. Customer acquisition cost of $400-600 via paid ads is brutal against $150 monthly revenue. Cleaning owners are price-sensitive and older, making paid margins thin until month 5-6. Feature fragmentation kills retention: if you handle scheduling but lack payroll integration, customers churn. Full feature parity requires expensive third-party integrations that compress margins further.

Who this fits.

Ideal owner has SaaS or agency experience managing paid customer acquisition at scale. Understands cleaning industry operations deeply: scheduling, invoicing, crew management. Comfortable investing $32k capital to reach product-market fit by month 3. Can execute white-glove onboarding calls yourself and build relationships with franchise associations. Solo founders or lean agencies scaling a second product line fit best. Sales skills matter more than technical depth here.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, GTM playbook, financial model, design spec.
2. Week 1
   API foundation and multi-tenant auth system live with Stripe.
3. Week 3
   Scheduling and invoicing modules operational with basic dashboard.
4. Week 6
   Zapier payroll integrations and SMS notification system operational.
5. Day 90
   First 50 paying customers acquired and unit economics validated.

Pricing.

Three ways in, depending on how much you want to build yourself.