Own Catering AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Catering AI brand, domain name, and marketing asset library
• ●Production landing page with demo booking integration and copy
• ●MVP event scheduling engine with AI automation capabilities
• ●Outbound email playbook targeting 50k US catering businesses
• ●Complete financial model showing Year 1 ARR and unit economics
• ●Customer success operating procedures and support documentation
• ●Founder positioning and GTM narrative for SaaS buyers market

What Roll Digital builds for you.

Custom scope to take Catering AI from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres supporting multi-tenant SaaS infrastructure
• ▸Stripe billing with three subscription tiers and churn management
• ▸Multi-tenant authentication via email signup and Google OAuth login
• ▸Event scheduling interface with automated conflict detection and client coordination
• ▸Client database with contact info, event history, and preference storage
• ▸Admin dashboard for revenue tracking, customer metrics, and operations visibility
• ▸Custom domain provisioning and SSL certificate management per customer
• ▸Initial 30-day customer success support including onboarding and troubleshooting

Why this could work.

Catering business owners spend $1,200 annually on operations tools and face genuine event coordination pain. The $99 monthly price point fits their existing software budgets well. Proven outbound email GTM to vertical-specific lists exists and targets 8-12 new customers per month. Early success with 24-30 customers achieves break-even on the $28k production investment. Word-of-mouth adoption within catering networks could accelerate growth beyond the initial email outreach motion.

What you'd risk.

Seasonal churn is real: catering businesses go quiet January through February and post-summer. Customers who sign up for wedding season often cancel before seeing sticky retention. Competitors like Caterease, HoneyBook, and Total Party Planner are actively adding AI features, shrinking the differentiation window. Catering owners are hands-on operators with minimal software budgets and slow sales cycles. Support costs per customer could exceed unit economics if churn hits the 40-50 percent range.

Who this fits.

This business fits a SaaS founder with B2B sales experience or an existing catering business owner with warm industry connections. Ideally someone who understands software sales cycles, can dedicate 30-40 hours weekly to customer acquisition and support, and has access to catering business networks. A solo founder or small team works best. Technical expertise is helpful but not required given the reliance on outbound email and live demos.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all brand assets, MVP, landing page, GTM playbook, financial model
2. Week 1
   Deploy production infrastructure on AWS, set up Stripe billing, first customers
3. Week 3
   Launch outbound email campaign to 500 catering business targets, track responses
4. Week 6
   Hit 8-12 customers signed up, analyze product usage, iterate on AI automation
5. Day 90
   Validate seasonal patterns, achieve $6-10k MRR, assess product market fit signal

Pricing.

Three ways in, depending on how much you want to build yourself.