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Pre-built business · Available to own

Own Between Sessions.

Between Sessions is an AI-guided journal and discussion guide for couples in therapy. Process, reflect, and connect between sessions with therapist-safe privacy.

AI-powered couples journal distributed through therapist referrals, targeting therapy-adjacent retention.

$115kYear 1 ARR
-$17ktake-home Y1
$30kto production
15%odds of meaningful success

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

What Roll Digital builds for you.

Custom scope to take Between Sessions from MVP shell to operating business.

Why this could work.

Therapist distribution bypasses consumer marketing entirely and creates a compounding referral engine. With 1.5M couples in active therapy and 25% tech adoption, even 2% conversion at $15/month generates roughly $7.5M ARR potential. Couples actively seek privacy-respecting tools to reflect between sessions, and a therapist-endorsed journal has defensible positioning against generic diary apps. Each satisfied couple becomes a walking recommendation to their therapist, amplifying acquisition cost-effectively.

What you'd risk.

Therapists actively distrust AI in mental health and warn clients away, undermining the core distribution channel. Privacy-conscious couples are sensitive to data handling; one viral 'AI reading my therapy journal' story could kill signups overnight. Structural churn: couples complete therapy and stop using the app. HIPAA regulatory ambiguity creates outsized reputational risk versus generic journal competitors. At 15% success probability, this is a contrarian bet.

Who this fits.

This fits a B2B SaaS operator with existing healthcare or therapy relationships. Mental health industry experience, compliance knowledge, and therapist network are advantages. Strong communication and trust-building skills matter more than pure tech chops. Ideal buyer is hands-on founder or agency with capacity to maintain high-touch therapist relationships for 12+ months. Solo developers should pass.

Timeline.

From contract signing to operating business.

  1. Day 1
    Codebase, infrastructure docs, founder playbooks, and data transfer
  2. Week 1
    Multi-tenant authentication system and initial production environment deployed
  3. Week 3
    Stripe billing integration and therapist dashboard MVP completed
  4. Week 6
    Beta launch with initial 50-therapist pilot cohort live
  5. Day 90
    Revenue-generating therapist cohort launched and tracked for key metrics

Pricing.

Three ways in, depending on how much you want to build yourself.

Look around

Preview Pass

$5/mo

Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.

  • Every "Own this" buyer-decision page
  • Full Fermi-math models
  • Every agent design spec
  • 10 outreach plays per product
  • Buyer-skeptic memos with verdicts
Build it for me

Chief Operator

$75/hr

A Roll Digital chief operator builds Between Sessions for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.

  • One operator, end-to-end
  • Unlimited AI tokens (we eat the cost)
  • Hosting, database, integrations
  • Production app on your domain
  • Hours-based, no scope cap
  • Pay weekly, stop any time

Ready to own Between Sessions?

Reserve this business →

Or talk to Wes first.