ROI Calculator

What overnight silence is costing you.

Move the sliders to your real numbers. The math is shown. Numbers update live. The output is annual revenue you are currently leaving on the table because nobody picks up between 6pm and 8am.

After-hours inquiries per week 12

Web form, missed call, email arriving between 6pm and 8am.

Average job value (closed) $1,200

Plumber emergency call, divorce retainer, urgent care visit, etc.

Current after-hours conversion rate 8%

Of those overnight inquiries, what fraction actually become paying jobs today?

Conversion lift with sub-60-second reply 3.5x

Industry research (InsideSales, Harvard Business Review): replying within a minute lifts conversion 3 to 7 times vs replying next morning.

AfterHours monthly cost $497

Standard plan is $497. Slide higher for multi-location.

Annual impact

Inquiries / year624

Currently won50

Currently captured revenue$59,904

Won with sub-60s reply175

Captured revenue with AfterHours$209,664

inquiries_per_year = inquiries_per_week * 52 won_now = inquiries_per_year * conversion_rate won_new = inquiries_per_year * (conversion_rate * lift) revenue_lift = (won_new - won_now) * job_value net_roi = revenue_lift - (afterhours_cost * 12)

Net annual revenue lift

+$143,796

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