Own Workflow Orchestrator.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Founder GTM playbook targeting ops managers via outbound
• ●Landing page, positioning, and vertical-focused messaging framework
• ●Cold outreach templates: LinkedIn and email sequences
• ●Financial model covering Year 1 unit economics
• ●Agent design specification for workflow automation logic
• ●Brand identity, logo, and visual style guide
• ●Founding operations playbook including customer acquisition strategy

What Roll Digital builds for you.

Custom scope to take Workflow Orchestrator from MVP shell to operating business.

• ▸Production SaaS backend on FastAPI with Postgres database
• ▸Multi-tenant isolation and customer data encryption
• ▸Stripe billing integration for three recurring pricing tiers
• ▸Authentication: email, Google sign-in, team seat management
• ▸Initial workflow integration library targeting top 12 APIs
• ▸Audit tool for analyzing prospect workflow stacks
• ▸Email campaign builder for customer success outreach
• ▸API cost monitoring and alerts for margin protection

Why this could work.

The GTM is specific and executable: ops managers have budget and real workflow pain. You're not competing on feature parity but on audit-to-conversion motion and niche positioning. The 280M dollar annual TAM for workflow automation is dominated by enterprise tools; SMBs are underserved. A 3-5% conversion on audits at $99-149/mo scales cleanly. Start vertical-focused, validate unit economics in one niche, then replicate across adjacent verticals.

What you'd risk.

Zapier, Make, and n8n have entrenched integration libraries and free tiers. You need either a specific vertical wedge or proprietary integrations to avoid direct competition. AI API costs are unpredictable: a single heavy user could run 10k steps daily, erasing margins from 20 other customers. Building integrations is an infinite treadmill. Customer acquisition is expensive and sticky; losing even one vertical anchor tenant significantly impacts growth. Unit economics break if CAC exceeds lifetime value.

Who this fits.

Ideal for an ops-focused operator with an existing network in one SMB vertical: an agency owner, e-commerce operations lead, or real estate team insider. You need comfort with outbound sales, customer discovery, and building relationships with ops managers. This suits someone with prior founder or consulting experience. You're distribution-minded, ready to validate a niche wedge, and capable of managing infrastructure costs against recurring revenue.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive GTM playbook, brand assets, and warm customer introductions
2. Week 1
   Deploy FastAPI backend with authentication and accept first customers
3. Week 3
   Activate Stripe billing, onboard first 3-5 paying customers
4. Week 6
   Expand integrations to 8+ APIs, launch public audit tool
5. Day 90
   Achieve 15-20 customers, validate or adjust unit economics

Pricing.

Three ways in, depending on how much you want to build yourself.