Own Win-Loss Analysis.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Proven GTM playbook targeting VP Sales and Revenue Ops at mid-market SaaS
• ●Financial model projecting Year 1 revenue and unit economics
• ●AI-powered win-loss analysis framework and core product design specification
• ●Initial customer relationships plus case studies and testimonials
• ●SEO-optimized content library driving organic inbound from lost-deal searches
• ●Landing page, brand identity, and core messaging framework
• ●Founder playbook: sourcing, pitching, and closing revenue ops buyers

What Roll Digital builds for you.

Custom scope to take Win-Loss Analysis from MVP shell to operating business.

• ▸Production backend on FastAPI with PostgreSQL and multi-tenant architecture
• ▸Salesforce and HubSpot integrations for automatic deal data ingestion
• ▸Email and SMS campaign builder for prospect win-loss outreach
• ▸Dashboard with customizable reports on deal patterns and lost reasons
• ▸Stripe billing integration with tiered pricing and annual subscriptions
• ▸Email plus Google OAuth sign-in with role-based access controls
• ▸Customer onboarding wizard and initial data import flow
• ▸SOC 2 compliance and data encryption at rest and in transit

Why this could work.

The TAM is real: 40,000 US companies need to understand why they lose deals, and this GTM proves it works. Cold email to VP Sales and Revenue Ops consistently generates 20 demos per month. Three paying customers at $350 MRR each provides immediate cash flow. The inbound SEO channel is just starting to compound. Unlike Clozd and Primary Intelligence, this is a pure AI product, meaning unit economics improve as you scale without adding analyst overhead.

What you'd risk.

The core problem: churned prospects won't respond to outreach, leaving only biased CRM notes to analyze. Clozd and Primary Intelligence dominate mid-market with human analysts, and rebranding an AI-only product as equally credible is hard. Most companies with fewer than 15 reps lose fewer than 10 deals monthly, which is statistically insufficient. You'll burn capital before reaching product-market fit. Year 1 shows negative take-home, and success probability is 14 percent.

Who this fits.

This fits an operator with existing relationships in B2B SaaS revenue operations. Ideally someone who was a VP Sales, VP RevOps, or Head of Sales at a mid-market company and maintains an active network. You need credibility to sell to peers and willingness to execute grind-heavy cold email outreach. This is not passive. You'll close most Year 1 deals yourself, leveraging your reputation and contact list.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, customer relationships, financial model, and GTM playbook
2. Week 1
   Deploy production infrastructure and prepare first outbound campaign batch
3. Week 3
   Launch first CRM integration and begin prospect outreach
4. Week 6
   3-5 demos scheduled from outbound, conversion funnel validation starting
5. Day 90
   Target 2-3 closed customers, $700-$1050 MRR, reinvest in team

Pricing.

Three ways in, depending on how much you want to build yourself.