Own White-Label Performance Scorecard.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●MVP codebase with API and admin dashboard
• ●Branded domain and landing page for white-label positioning
• ●Cold email and LinkedIn outreach playbook tested with audiences
• ●Three active customers generating recurring monthly subscriptions
• ●Unit economics model and CAC payback analysis
• ●Customer success playbook, onboarding docs, and support workflow

What Roll Digital builds for you.

Custom scope to take White-Label Performance Scorecard from MVP shell to operating business.

• ▸Production backend infrastructure on AWS with Postgres, Redis, and backups
• ▸Stripe billing integration across three monthly subscription tiers
• ▸Custom domain provisioning and SSL certificate management for white-label agencies
• ▸Multi-tenant authentication with email and Google OAuth sign-in
• ▸Email verification system and customer account onboarding workflow
• ▸Admin dashboard tracking key metrics like CAC, churn, and MRR
• ▸Customer support ticketing system with email-based triage and logging
• ▸API documentation and integration guide for agency resellers

Why this could work.

The GTM motion is validated: cold email and LinkedIn already generate 20 qualified demos monthly with acceptable CAC on the founder's spend. Converting 15-20% of demos to $100-200/month subscriptions reaches $240K ARR by year end. The white-label angle protects against commoditization by embedding into agencies' client-delivery workflows. A 10,000-agency TAM gives substantial headroom if you maintain the proven acquisition velocity.

What you'd risk.

Competitive risk is severe: AgencyAnalytics, DashThis, and Reportz own this category with integrated feature sets. Without a clear workflow advantage, winning requires aggressive pricing or a niche beachhead. Agency churn cascades immediately when they lose a client, making MRR volatile. CAC payback routinely exceeds 12 months. If the product is coupled to Sales Connector's platform, TAM collapses from 10,000 to 1,000-2,000 accounts, capping realistic upside at $2-3M.

Who this fits.

An agency owner or SaaS founder with existing connections in the agencies vertical. You need cold email and LinkedIn outreach chops, or ability to hire it out, basic product management instinct, and willingness to iterate based on early customer feedback. A solo founder with prior agency experience or technical co-founder pair is ideal. Deep product engineering is optional given the MVP stage.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive complete codebase, brand assets, GTM playbooks, and active customer details
2. Week 1
   Set up production infrastructure, Stripe billing, and multi-tenant authentication
3. Week 3
   Deploy custom domain provisioning system for white-label agency partners
4. Week 6
   Launch cold email campaign to identified prospect list segments
5. Day 90
   Target 5-6 paying customers and $800-1,200 monthly recurring revenue

Pricing.

Three ways in, depending on how much you want to build yourself.