Own Weekly Sales Team Video Scorecard.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Video scorecard product design and feature specification.
• ●LinkedIn outreach templates and 20-person SMB prospect list.
• ●Landing page copy, messaging, and pricing page.
• ●CRM integration architecture for Salesforce and Pipedrive.
• ●Financial model showing $149 per team unit economics.
• ●Screen share demo script and sales playbook.
• ●Brand positioning as Monday morning sales accountability tool.

What Roll Digital builds for you.

Custom scope to take Weekly Sales Team Video Scorecard from MVP shell to operating business.

• ▸Backend video generation and CRM data ingestion pipeline.
• ▸Salesforce and Pipedrive integration connectors with data validation.
• ▸React frontend with team authentication and video player.
• ▸Stripe billing implementation with monthly per-team subscription management.
• ▸Email delivery system for Monday morning video links.
• ▸Admin dashboard for sales manager video review and sharing.
• ▸Data validation layer to flag problematic CRM records before video generation.
• ▸30-day customer success onboarding for first CRM sync.

Why this could work.

The GTM targets a real buyer with existing budget: VP Sales and managers at 20-200 person SMBs spend $1,500 annually on sales tooling. At $149 per team per month, the ask is affordable relative to that spend. Video format differentiates from the dashboard fatigue plaguing Slack digests. Even constrained to 40,000 addressable companies on supported CRMs, a 2-3 close rate per month reaches $150k ARR. Sales managers reward accountability tools that publicly celebrate winners.

What you'd risk.

CRM data quality is make-or-break. Bad data produces embarrassing scorecards in week one, the manager churn is immediate and word-of-mouth damage spreads fast. Video format may underperform a glanceable dashboard despite being differentiated. Sales managers already ignore Slack digests, so requiring a click-to-watch video introduces friction that could kill engagement. Each new CRM integration takes 3-5 weeks of engineering, hard-gating total addressable installs to 40,000 companies.

Who this fits.

Best suited to a solo or small team SaaS operator with sales domain experience. You need CRM integration and subscription billing competency, plus the discipline to execute cold outbound on LinkedIn at scale. Sales managers as customers require white-glove 30-day onboarding. Ideal if you've sold B2B SaaS to SMBs before and understand the buying process for $150/month productivity tools.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, design spec, and customer list from founder.
2. Week 1
   Complete Salesforce data integration and validate CRM data flow.
3. Week 3
   Launch video generation backend and Stripe billing system.
4. Week 6
   Deploy landing page, Pipedrive integration, and admin dashboard.
5. Day 90
   Complete 30-day onboarding and launch with first production customer account.

Pricing.

Three ways in, depending on how much you want to build yourself.