Own CarrierCard.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Logo, brand guidelines, and messaging for video-first positioning
• ●Landing page with demo video and social proof section
• ●LinkedIn and TIA cold outreach playbook with templates
• ●Remotion video template system for carrier scorecard generation
• ●Financial model with customer acquisition costs and ARPU
• ●Product roadmap with feature priorities through year two

What Roll Digital builds for you.

Custom scope to take CarrierCard from MVP shell to operating business.

• ▸Production backend for carrier data ingestion and processing across TMS systems
• ▸Remotion video generation pipeline with customizable scorecard templates
• ▸Stripe billing integration across three pricing tiers with receipts
• ▸Multi-tenant auth with email and Google OAuth sign-in
• ▸Integration framework for McLeod, Turvo, Samsara initial data extraction
• ▸Email delivery system for automated weekly scorecard distribution
• ▸Sample data onboarding flow for realistic demo calls

Why this could work.

Freight brokers face fragmented carrier data across 3-4 disconnected systems with no standard visibility tool. CarrierCard targets a specific persona (ops managers) with a GTM motion already validated on TIA's 12,000-member list. At $180 realistic ARPU across 5-8 early logos monthly, the unit economics work if data sourcing is solved. The video format creates memorable demos that drive initial signups.

What you'd risk.

Data sourcing is the core product and likely your biggest bottleneck: custom TMS integrations kill sales velocity and require deep technical setup per customer. The video format is a novelty that will lose appeal once ops managers realize they need a searchable, filterable dashboard instead. TMS incumbents like Samsara already bundle carrier scorecards, making your pure-play positioning vulnerable to bundled competition.

Who this fits.

A solo SaaS operator or co-founder team with existing freight logistics industry relationships and TIA connections. You should have data engineering capacity (or contractor budget) to handle custom TMS integrations, comfort bootstrapping through year-one losses, and conviction in B2B cold outbound sales. Ideal if you already know ops managers or brokers who could be design partners for the dashboard pivot.

Timeline.

From contract signing to operating business.

1. Day 1
   Access all assets and begin first TMS integration framework
2. Week 1
   First data source connected and sample scorecard video generated
3. Week 3
   Billing working end to end with Stripe and sample close
4. Week 6
   First paying customer onboarded with live data ingestion
5. Day 90
   Three to five customers acquired and cohort analytics reviewed

Pricing.

Three ways in, depending on how much you want to build yourself.