Own CanIPay.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Branded landing page and content templates optimized for card acceptance queries
• ●Affiliate partnership integrations with Wise, Revolut, and major travel card providers
• ●SEO research and keyword targeting strategy for long-tail international travel queries
• ●Customer acquisition playbook and email outreach sequences for organic growth
• ●Domain with existing backlink profile and SEO foundation to build on
• ●Financial model projecting Year 1 revenue across affiliate commission tiers
• ●Brand positioning and founder persona documentation for consistent messaging

What Roll Digital builds for you.

Custom scope to take CanIPay from MVP shell to operating business.

• ▸Backend API with data service for real-time card acceptance verification
• ▸Database schema and ETL pipeline for card policy and POS network updates
• ▸Affiliate link management system with UTM tracking and commission reconciliation
• ▸Responsive web pages optimized for mobile travel research scenarios
• ▸Analytics dashboard tracking visitor flow, referral conversion, and affiliate revenue
• ▸Admin panel for managing card data, content updates, and partnerships
• ▸Automated email campaigns for returning visitors and high-intent segments
• ▸Production deployment with monitoring, backup, and data privacy compliance

Why this could work.

The GTM targets a high-intent, recurring audience: 2M US travelers annually researching card acceptance before international trips. The long-tail keyword strategy sidesteps direct competition with established brands like NerdWallet and Bankrate who own the generic queries. Affiliate revenue scales passively once content ranks. A brand built on consistently accurate, current data can become the trusted resource travelers bookmark before every trip.

What you'd risk.

Card acceptance data changes constantly: bank policies, POS networks, and country restrictions shift unpredictably. One viral tweet claiming wrong information destroys trust overnight. Wise and Revolut already offer this information free inside their apps to millions of users daily. Bankrate, NerdWallet, and The Points Guy control the top rankings with domain authority that requires 18+ months of aggressive investment to displace.

Who this fits.

This fits someone with SEO experience or an existing content marketing operation looking to diversify revenue through affiliate programs. Agency owners, content-focused founders, or travel industry insiders with an existing audience would be ideal. The role demands consistent data curation and partnership management more than technical depth. This is not a passive investment: it requires active content updates, relationship management with affiliates, and continuous data accuracy oversight.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, domain, keyword research, and financial projections
2. Week 1
   Roll Digital completes backend architecture and data integration planning
3. Week 3
   Production API deployed with core card acceptance data and affiliate links
4. Week 6
   First 50 SEO-optimized content pages live and driving initial visitor traffic
5. Day 90
   Analytics dashboard live, tracking conversion data across affiliate partnerships

Pricing.

Three ways in, depending on how much you want to build yourself.