Own Pulpie.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Pulpie brand name, domain, and 20x-cheaper market positioning
• ●Live landing page, website code, and conversion analytics data
• ●GTM playbook with ProductHunt, HackerNews, and Twitter strategies
• ●MVP API codebase, infrastructure configuration, and technical documentation
• ●Stripe billing setup with three pricing tiers configured
• ●Financial model, Year-1 projections, and customer acquisition templates
• ●Founder persona and developer market positioning framework

What Roll Digital builds for you.

Custom scope to take Pulpie from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and Redis caching
• ▸Stripe billing system supporting three pricing tiers and usage overages
• ▸Multi-tenant authentication with email, Google OAuth, and API key management
• ▸Real-time usage dashboard with billing analytics and rate limiting
• ▸Automated monitoring, error tracking, and performance alerting infrastructure
• ▸SDK generators and API documentation for Node.js and Python
• ▸Custom domain provisioning and SSL certificate management for enterprise
• ▸Customer onboarding email sequences and integration tutorials

Why this could work.

The TAM is substantial: 60,000 developers globally building RAG, news, and AI systems who spend $1.2k annually on extraction. Freemium-to-paid is proven for developer tools. The market is fragmented between expensive incumbents and unprofitable free alternatives. A disciplined operator with developer distribution can capture mindshare and convert to paying customers at $20-99/month. Indie developers and early-stage teams prefer cheaper, focused solutions to enterprise platforms.

What you'd risk.

Free alternatives like Jina AI Reader and Trafilatura have zero marginal cost. Firecrawl, backed by YC, is already the cheap developer choice and outspends on distribution. LLM providers are shipping native web-reading that makes standalone APIs redundant for AI agents, the fastest-growing use case. Your 20x-cheaper moat is fragile and can be neutralized by a competitor in one promotional quarter. Historical success rate for this product class is 13%. Year 1 shows -$14k take-home.

Who this fits.

An experienced SaaS founder or developer-turned-founder with existing distribution to technical audiences. Someone comfortable competing on execution and developer relationships, not just pricing. Ideal owner has 2+ years shipping products to developers, understands API unit economics, and has Twitter/HN credibility. Not suitable for first-time founders or those expecting quick, high-margin returns. Best fit: operator willing to grind year-one customer acquisition and scale through product-market fit.

Timeline.

From contract signing to operating business.

1. Day 1
   Assume ownership, access all infrastructure, deploy to production
2. Week 1
   Configure Stripe billing, launch public API, set up analytics
3. Week 3
   ProductHunt launch, gather initial feedback from developer community
4. Week 6
   Seed developer Twitter outreach, publish SEO comparison articles
5. Day 90
   Target 30-60 paying customers, refine pricing and positioning

Pricing.

Three ways in, depending on how much you want to build yourself.