Own Warm Trigger Cadence.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Warm Trigger Cadence brand identity and product positioning documents
• ●Production-ready landing page with conversion-tested copy and design
• ●Complete go-to-market playbook targeting SDR managers and VP Sales
• ●Year 1-3 financial model with pricing tiers and unit economics
• ●Product specification and tech stack recommendations for development team
• ●Founder persona and industry positioning for credibility in outbound

What Roll Digital builds for you.

Custom scope to take Warm Trigger Cadence from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL for multi-tenant architecture
• ▸React frontend dashboard showing warm trigger events and cadence performance
• ▸Warm trigger detection engine monitoring LinkedIn and job change signals
• ▸Email sending integration with Sendgrid or Mailgun for deliverability
• ▸Stripe billing integration with three-tier subscription pricing and seat management
• ▸Authentication system supporting email sign-up and Google OAuth
• ▸Analytics dashboard tracking open rates, reply rates, and MQL conversions

Why this could work.

The TAM is real: 30,000 US B2B SaaS companies deploy dedicated SDR teams and already spend $2.7K annually on intent data. The founder has working GTM mechanics that generate 20 qualified demos per month through outbound to SDR managers, with 3-4 converting monthly at $200/mo. The playbook is repeatable if you maintain the founder's credibility and relationships that drove early traction.

What you'd risk.

Well-funded competitors (Apollo, Clay, Instantly) can clone this entire feature set in weeks. Email deliverability is deteriorating due to DMARC enforcement and AI-spam overload, directly risking reply rates and deal conversions at scale. Warm trigger signal quality decays when APIs rate-limit and become expensive. The cornerstone differentiator, detecting the right moment to outreach, fails silently. Accuracy decay and competitive commoditization are the fastest paths to collapse.

Who this fits.

This fits an operator with both sales credibility and technical chops to manage the build. Ideally someone who has managed SDR teams, understands B2B SaaS sales cycles intimately, and can navigate both the product development sprint and execute the founder's proven playbook without losing personal credibility in the market. Existing agency owners or second-time SaaS founders with enterprise sales experience work best.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets, financial model, landing page, and GTM playbook
2. Week 1
   Development begins on FastAPI backend and warm trigger detection system
3. Week 3
   Frontend dashboard and email integration working with test data flows
4. Week 6
   User auth, billing integration, and analytics dashboard fully functional
5. Day 90
   Product launches to production, first cohort onboarded, outbound GTM underway

Pricing.

Three ways in, depending on how much you want to build yourself.