Own TrustMRR.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Verified SaaS directory brand with indie hacker audience credibility
• ●Landing page, product carousel, and initial go-to-market messaging
• ●Customer acquisition playbook targeting indie hackers and HN
• ●Financial model projecting $52k Year 1 ARR midpoint
• ●Founder positioning as founder-to-founder marketplace operator
• ●Integration roadmap for Stripe and Baremetrics verification APIs
• ●Email sequences for first 200 free listings and paid conversion

What Roll Digital builds for you.

Custom scope to take TrustMRR from MVP shell to operating business.

• ▸Production seller dashboard with MRR verification form and Stripe integration
• ▸Buyer-side marketplace with search, filtering, and deal discovery
• ▸Payment processing for $199/year subscriptions via Stripe and billing history
• ▸Email automation for free tier conversion to paid tier
• ▸MRR verification system with manual review and integration hooks
• ▸Analytics dashboard tracking seller metrics and buyer browsing patterns
• ▸Community features: reviews, ratings, and acquisition deal discussion threads
• ▸Initial seeding with 200 curated micro-SaaS products from indie platforms

Why this could work.

The two-sided marketplace works because indie hackers have been primed by years of personal finance SaaS success stories, and the $199/year price point is trivial for verified sellers' marketing. Deal flow from acquisition-hungry bootstrapped founders is real and under-served: Flippa skews older tech, Acquire.com has premium positioning, and there's no destination specifically optimized for $25k-$100k micro-SaaS acquisitions. Free-to-paid conversion at scale depends on critical mass, but the founder motion through Indie Hackers and HN creates plausible path.

What you'd risk.

Acquire.com has solved the core problem and owns 90% of the niche. MRR verification is a competitive moat that collapses the moment Flippa or G2 adds a revenue badge. The two-sided cold-start chicken-and-egg problem has killed dozens of small marketplaces. Your TAM is 18,000 founders, but at 13% probability of success, you're betting on outlier execution. Year 1 shows a $25k loss on a $31k build. Conversion rates and deal velocity are unproven.

Who this fits.

This suits a bootstrapped founder already in the SaaS world, ideally with prior marketplace or community management experience. You need to be comfortable with 18-24 months of organic growth and unpredictable churn. Someone with an existing audience in indie hacker or acquisition-minded circles is a huge advantage. Not ideal for agency operators or non-technical founders. High conviction on the niche and execution edge required.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, GTM playbook, financial model, and design spec
2. Week 1
   Deploy seller onboarding with MRR verification form and Stripe integration
3. Week 3
   Launch buyer-side search and deal discovery interface with categories
4. Week 6
   Process first 20 paid listings and email automation active
5. Day 90
   Full marketplace live with 200 seeded products and 50 paying sellers

Pricing.

Three ways in, depending on how much you want to build yourself.