Own Vendor AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and positioning as Vendor AI
• ●Landing page, website design, and marketing materials
• ●AI-powered supplier vetting agent specification and design
• ●Outbound sales playbook: LinkedIn and cold email sequences
• ●Financial model with unit economics and ARR projections
• ●Customer research and buyer persona documentation
• ●GTM strategy targeting procurement managers at 50-500 person companies

What Roll Digital builds for you.

Custom scope to take Vendor AI from MVP shell to operating business.

• ▸Production backend API with Postgres database and supplier data integration
• ▸Multi-tenant authentication with email and Google OAuth sign-in
• ▸AI vendor scoring engine with vetting criteria customization
• ▸Stripe billing integration supporting three subscription pricing tiers
• ▸Salesforce and Mailchimp integration for outbound sales automation
• ▸Automated LinkedIn and cold email outreach campaign tooling
• ▸30-day customer onboarding playbook and success metrics tracking

Why this could work.

TAM is substantial: 2.1M procurement managers with 2k annual sourcing spend. GTM is proven repeatable: 20 demos monthly, 3 closes monthly from LinkedIn and cold email. Procurement is a strategic function with dedicated budgets. Supplier vetting solves a clear buyer pain point. Operator can hit 40-50k MRR within 18 months if sales playbook executes at scale.

What you'd risk.

Supplier data freshness degrades fast and continuous updates are expensive. Procurement buyers are conservative and slow, requiring multiple stakeholder sign-offs and 30+ day sales cycles. Entrenched competitors like Coupa and Thomasnet dominate enterprise. Mid-market buyers may default to free Google searches. Year 1 economics show negative take-home until significant scale. Overall success probability is 14%.

Who this fits.

An experienced B2B SaaS founder or solo entrepreneur with proven sales execution skills. Ideally brings procurement or supply chain domain knowledge and warm buyer relationships. Must tolerate data quality challenges and fund negative unit economics through scale inflection. Operator mindset required, not pure investor play. Works best hands-on with the sales motion.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, assets, customer research, and sales playbooks
2. Week 1
   Backend infrastructure and multi-tenant auth system deployed
3. Week 3
   AI vetting engine live with first pilot customers onboarding
4. Week 6
   Stripe billing live across three tiers, 2-3 customers active
5. Day 90
   15-20 prospects in pipeline, product refined from customer feedback

Pricing.

Three ways in, depending on how much you want to build yourself.