Own Upsell AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Shopify app codebase and production deployment infrastructure
• ●AI recommendation engine trained on ecommerce purchase patterns
• ●Landing page and product marketing collateral
• ●Financial model and customer acquisition playbook
• ●Founder's customer outreach contacts and Shopify partner relationships
• ●Brand identity, domain, and app store listing
• ●Year 1 cohort data and performance benchmarks

What Roll Digital builds for you.

Custom scope to take Upsell AI from MVP shell to operating business.

• ▸Production backend on FastAPI with PostgreSQL and caching
• ▸Shopify API integration with secure webhook handling and retries
• ▸Stripe billing system supporting the three pricing tiers
• ▸Admin dashboard for merchants to review and adjust recommendations
• ▸A/B testing framework for recommendation algorithm performance iterations
• ▸Email marketing sequences for trial to paid conversion
• ▸Customer onboarding flows with data training period guidance
• ▸Production monitoring and automated alerting for system uptime

Why this could work.

The Shopify app ecosystem is proven for distribution and the market is large. With 600k stores spending $200 monthly on conversion tools, your addressable market exceeds $1.4B. Your GTM leverages native Shopify discovery plus YouTube demo content targeting merchants directly. Unlike generic upsell tools, AI recommendations compound value as customer purchase data accumulates. There is still room for a well-executed competitor before the category saturates.

What you'd risk.

Data starvation kills early customers. Stores with under 6 months of purchase history see no measurable lift, churn before the algorithm trains, and leave bad reviews. The Shopify upsell category has 200 entrenched competitors with thousands of reviews. Organic discovery requires 100 reviews minimum. Attribution is genuinely hard at this price point, merchants cannot isolate whether the AI drove upsells or customers already intended to buy, making renewal conversations fragile.

Who this fits.

This business fits an operator with Shopify credibility and existing merchant relationships. Solo founders without Shopify distribution will struggle. An agency owner with merchant clients or someone with partner channel access is ideal. Requires deep focus on customer onboarding and attribution measurement. The 13% success probability means this suits founders who can absorb Year 1 losses and wait for data to accumulate before results compound.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, Shopify partnership access, and financial model
2. Week 1
   Deploy FastAPI backend and PostgreSQL database to production
3. Week 3
   Launch customer onboarding flows and email marketing sequences
4. Week 6
   Release updated app version to Shopify app store
5. Day 90
   Recruit 15-20 beta customers and collect performance data

Pricing.

Three ways in, depending on how much you want to build yourself.