Own Unified Email API.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page, brand identity, and docs structure for API developer audience
• ●GTM playbook: Product Hunt launch sequence and HN engagement strategy
• ●Founder persona, positioning, and CTO outreach strategy for Series A/B targets
• ●Volume-based pricing model with free tier conversion assumptions and metrics
• ●Architecture specification for failover routing and multi-provider abstraction layer
• ●SEO keywords, content outline, and docs plan for email failover search intent

What Roll Digital builds for you.

Custom scope to take Unified Email API from MVP shell to operating business.

• ▸Production backend API on FastAPI with Postgres database and connection pooling
• ▸Multi-tenant authentication with email/password and OAuth Google integration
• ▸Webhook routing engine supporting SendGrid, Mailgun, AWS SES with provider fallback
• ▸Stripe billing integration across freemium and three paid tiers with usage tracking
• ▸SOC2 compliance framework, data encryption in transit and at rest
• ▸Developer dashboard with API key management, logs, and provider health monitoring
• ▸Email delivery status webhooks, bounce handling, and detailed per-delivery logs
• ▸Documentation site with API reference, SDKs for Node/Python, and integration guides

Why this could work.

Fifty thousand mid-market tech companies already route email through multiple providers and face deliverability gaps. Developer-led GTM removes enterprise sales friction; free tier drives adoption at Series A/B targets. Email failover is not a nice-to-have when SendGrid goes down. Early customer wins build SOC2 credibility and a track record. Volume-based pricing aligns with customer value and scales margins.

What you'd risk.

Trust is the primary barrier. Companies won't route all transactional email through an unknown intermediary without SOC2 certification and proven track record. SendGrid, Twilio, and Mailgun could add native multi-region failover, eliminating differentiation overnight. Developers often prefer thin direct integrations and may resist the latency and vendor dependency, especially before experiencing provider failures. Year 1 operates at a loss.

Who this fits.

An operator with SaaS experience and credibility in developer communities. Ideally a former developer, CTO, or platform PM comfortable with bottom-up adoption and sales. Needs a network of CTO contacts or the ability to build one. Requires deep email infrastructure knowledge and willingness to operate at a loss through Year 1 to establish trust and scale.

Timeline.

From contract signing to operating business.

1. Day 1
   Founder knowledge transfer, codebase handoff, customer list and GTM playbook
2. Week 1
   Backend development begins on FastAPI, Postgres infrastructure setup, API structure
3. Week 3
   Multi-provider SDK integration initiated, developer dashboard UI complete, docs drafted
4. Week 6
   Beta testing with 5-10 early customers, SOC2 compliance planning started
5. Day 90
   Public launch on Product Hunt and HN, first revenue confirmed, growth metrics tracked

Pricing.

Three ways in, depending on how much you want to build yourself.