Own DefenceWatch.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and GTM positioning for UK compliance market
• ●Landing page, cold email templates, and LinkedIn outreach framework
• ●Target account list of 600 UK media and defence-adjacent organisations
• ●Financial model, pricing tiers, and unit economics documentation
• ●MVP product spec and compliance disclosure tracking architecture design
• ●Founder research on UK regulatory disclosure obligations and market
• ●12-month go-to-market roadmap and sales playbook for B2B SaaS

What Roll Digital builds for you.

Custom scope to take DefenceWatch from MVP shell to operating business.

• ▸Production backend for tracking defence-sector regulatory links and disclosures
• ▸Multi-tenant architecture with customer data isolation and access controls
• ▸Compliance dashboard showing disclosure status and regulatory deadline tracking
• ▸Automated email alerts for approaching regulatory deadlines and compliance tasks
• ▸Stripe billing integration with monthly and annual subscription tiers
• ▸Customer setup wizard for configuring disclosure requirements and regulatory frameworks
• ▸Admin dashboard for managing customers and monitoring disclosure compliance
• ▸Data export and reporting for regulatory submission and audit trails

Why this could work.

The GTM is concrete: 600 identified UK media and broadcaster targets face active regulatory disclosure deadlines and currently manage compliance via spreadsheets. Cold email and LinkedIn outreach to in-house counsel is a proven playbook. If FCA or DCMS enforcement around defence disclosures tightens meaningfully, willingness to pay could accelerate fast. The market and problem are real; buyer execution and UK regulatory timing determine outcome.

What you'd risk.

Enforcement risk is real: compliance teams survive on spreadsheets because UK defence disclosure rules are weakly enforced. If FCA or DCMS releases a free public disclosure registry, the product value disappears overnight. The addressable market is tiny (680 organisations); losing 3-4 annual customers materially damages revenue. There is no SMB tail to absorb churn. This is a high-risk, regulatory-dependent bet.

Who this fits.

This business suits a B2B SaaS founder or established agency operator with direct relationships in UK media, broadcasting, or compliance consulting. You need credible sales skills and existing relationships with in-house counsel or regulatory teams. If you already serve 50+ of the target 600 organisations, your acquisition cost drops sharply. Industry credibility and an existing network are force multipliers for this GTM.

Timeline.

From contract signing to operating business.

1. Day 1
   Buyer assumes DefenceWatch brand and GTM playbook ownership
2. Week 1
   Complete product specification and begin production development
3. Week 3
   Launch cold email and LinkedIn outreach to initial accounts
4. Week 6
   Closed beta testing with first customers using MVP
5. Day 90
   Production launch with initial customer cohort and feedback

Pricing.

Three ways in, depending on how much you want to build yourself.