Own Fleet Growth Signals.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Conversion-optimized landing page built and tested with target personas
• ●Agent design spec for extracting growth signals from FMCSA data
• ●Financial model including pricing tiers, churn assumptions, and CAC math
• ●LinkedIn cold outreach templates and email sequences to target segments
• ●Brand identity, positioning statement, and competitive differentiation narrative
• ●Customer retention playbook based on early user feedback

What Roll Digital builds for you.

Custom scope to take Fleet Growth Signals from MVP shell to operating business.

• ▸Production backend pulling daily FMCSA carrier fleet data
• ▸Growth signal algorithms scoring carrier expansion patterns
• ▸Subscriber dashboard with searchable carrier intelligence and exports
• ▸Stripe billing supporting monthly and annual subscription tiers
• ▸Email and webhook notifications for new growth signals
• ▸Multi-tenant auth supporting email and Google sign-in
• ▸30-day customer success onboarding with broker feedback incorporation
• ▸API documentation and webhook spec for sales tool integrations

Why this could work.

The TAM is concrete: 5,000 carrier-facing companies spend $5k+ annually on sales intelligence tools. The GTM shows repeatable demand: 15-20 demos per month from cold outreach to brokers and factoring firms. The core insight is valuable: fast identification of growing carriers helps small sales teams win deals. The price point is accessible at $300-400 per seat. The product solves a specific, recurring problem.

What you'd risk.

The data moat is thin. FMCSA fleet data is public and free, so competitors or prospect interns can replicate core signals in days without your product. Freight market cycles destroy value precisely when you need it most: during contractions, carriers shrink and buyer cuts accelerate. Your target buyers, small brokers and solo reps, structurally resist recurring SaaS above $99 per month and expect one-time list pulls, creating high churn.

Who this fits.

This business fits a SaaS operator with existing relationships in insurance, factoring, or freight. Alternatively, an industry insider with a customer list or a solo founder comfortable with high-touch B2B sales. You need conviction that a product addressing carrier growth intelligence can sustain a subscriber base despite market cycles and price sensitivity.

Timeline.

From contract signing to operating business.

1. Day 1
   Full product transfer including brand, GTM playbook, customer contacts
2. Week 1
   Production backend live pulling FMCSA data and scoring growth
3. Week 3
   Dashboard, billing, and multi-tenant auth deployed to production
4. Week 6
   First paying customers onboarded with product feedback loop and improvements
5. Day 90
   30+ paying customers or evidence of repeatable sales motion

Pricing.

Three ways in, depending on how much you want to build yourself.