Capture every conversation that matters
Run a recurring revenue business selling lead capture to trade show exhibitors.
Every artifact below transfers to your accounts on day one. The whole engine.
Custom scope to take Trade Show Lead Capture from MVP shell to operating business.
The TAM is real: 85,000 US exhibitors spend $1,000/year on lead capture tools. Your GTM is proven: direct outbound to VP Marketing at mid-market companies, timed to their next trade show. Your wedge is clear: avoid exclusive contracts by positioning as supplement to badge scanning, capturing what attendees miss. At $79-199/month, you're 5-10x cheaper than enterprise alternatives. Year 1 can reach $90K ARR if you capture 100-200 customers across peak seasons.
Half your customers may hit exclusive badge-scanning contracts that reduce your AI to manual entry. Revenue is violently seasonal with Q2/Q4 cash shortfalls and customers who vanish between seasons without renewing. Exhibitors measure success by deals closed, not leads captured. If their pipeline doesn't convert, they blame the tool regardless of data quality, producing high churn after season one.
This fits an agency owner or event marketing consultant with an existing client list. You need B2B outbound sales chops and comfort with seasonal revenue swings. Ideal if you've spent time in trade show marketing or event sponsorship deals. You'll spend Q2/Q4 closing deals and Q1/Q3 managing cash flow and customer success.
From contract signing to operating business.
Three ways in, depending on how much you want to build yourself.
Read the full buyer brief on every product in the catalog. All Fermi math, all agent specs, all sales kits, all skeptic memos. Cancel any time.
The full asset bundle transfers to your accounts. Brand, domain, landing, agent spec, financial model, sales kit, founder persona, video. You own it.
A Roll Digital chief operator builds Trade Show Lead Capture for you. AI-amplified: unlimited Claude + Codex tokens. What used to take weeks, days at our speed.