Own Therapy AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Therapy AI brand and website with therapist-facing design
• ●Landing page copy and signup flow already designed
• ●AI agent specs for intake and session notes
• ●GTM templates for Psychology Today and Alma outreach
• ●$99 monthly pricing model and year-one financial projections
• ●Market research on 200k therapist TAM and benchmarks
• ●Email sequences and Facebook group targeting playbook

What Roll Digital builds for you.

Custom scope to take Therapy AI from MVP shell to operating business.

• ▸FastAPI backend with Postgres for secure client data and session history
• ▸HIPAA-compliant infrastructure with end-to-end encryption and audit logging for compliance
• ▸Stripe billing integration for recurring $99 monthly charges and invoicing
• ▸Intake form builder with customizable questions and auto-routing logic
• ▸Session note generation with human review workflow and export options
• ▸Multi-tenant authentication via email and Google OAuth sign-in
• ▸Automated billing reminders and cancellation notifications via email
• ▸Initial 30-day customer success onboarding and trial management support

Why this could work.

A 200k therapist market spending $1,200/year on admin software validates demand. Psychology Today and Facebook directly reach this audience cost-effectively. SimplePractice's user base proves therapists convert at $99/month. Reaching 8-12 monthly customers is within reach given TAM size. The revenue math works if execution overcomes the critical risks: HIPAA compliance and EHR integration.

What you'd risk.

OpenAI and Anthropic only sign BAAs at enterprise pricing, potentially making HIPAA-compliant operations unaffordable. Therapists face malpractice exposure for inaccurate notes, likely requiring full human review of every AI output, eliminating the 'runs itself' value prop. SimplePractice and TherapyNotes lack write APIs, forcing double-entry and killing retention. The 14% success probability reflects these structural headwinds.

Who this fits.

Best fit: a solo SaaS founder or agency operator with $50k runway who understands healthcare workflows or has therapist contacts. You'll need someone who can execute technical build or manage contractors (Roll Digital helps), manage GTM outreach, and navigate HIPAA compliance. Prior healthcare or compliance experience is a major advantage. Therapist insider status accelerates customer acquisition.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand assets GTM templates and agent specifications
2. Week 1
   Complete customer research and assess HIPAA compliance requirements
3. Week 3
   Deploy FastAPI backend with auth and session database
4. Week 6
   Launch intake forms note generation and Stripe billing
5. Day 90
   Open trial signups and conduct first customer onboarding

Pricing.

Three ways in, depending on how much you want to build yourself.