Own Stake.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and 'put your money where your mouth is' positioning
• ●Landing page and organic GTM playbook for r/productivity and Discord
• ●User acquisition strategy optimized for free tier to premium conversion
• ●Financial model projecting Year 1 ARR and LTV/CAC breakdown
• ●Founder persona and target buyer research for habit-tracking audience
• ●Product spec covering stakes, social features, and analytics layer
• ●Early customer outreach templates and community seeding playbook

What Roll Digital builds for you.

Custom scope to take Stake from MVP shell to operating business.

• ▸Production backend on Node.js with Postgres for stake tracking and fulfillment
• ▸Stripe payment integration with recurring billing for $8/mo premium tier
• ▸Auth system supporting email signup and social login via Google
• ▸Stakes engine: rule validation, consequence logic, and payout routing
• ▸Dashboard showing user progress, win/loss history, and social proof
• ▸Charity payout mechanism or third-party settlement integration for compliance
• ▸Analytics layer tracking user streaks, churned segments, and revenue cohorts
• ▸Initial 30-day customer success outreach to early r/productivity users

Why this could work.

The GTM is bottoms-up and cheap: organic seeding in existing communities (r/productivity, Discord) where the audience already congregates. The free tier creates zero friction for trial. The $8/mo premium converts users who want custom stakes and social accountability, avoiding cold acquisition spend. Beeminder's survival at $500k ARR for 14 years proves real money commitment has durability despite narrow appeal.

What you'd risk.

Money transmitter licensing across 50 states costs $500k plus ongoing compliance, forcing you to route stakes through charity or third parties that weaken the core value prop. The market ceiling is real: Beeminder's 14-year plateau near $500k ARR suggests 5,000-8,000 paying users globally is the hard limit regardless of product quality. Churn is structural: winners feel cured and leave, losers feel punished and quit. Unit economics are brutal once you factor in organic CAC limits.

Who this fits.

An operator already embedded in habit-tracking or productivity communities (e.g., indie SaaS founder with an audience, Beeminder-adjacent app maintainer, or Discord moderator with credibility). You need to be comfortable with narrow TAM and structural churn, and willing to navigate money transmitter compliance or route stakes through approved partners. This is a community-led play, not a paid acquisition business.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, brand identity, GTM playbook, and financial model transfer
2. Week 1
   Backend and auth deployed; local testing of stakes logic
3. Week 3
   Stripe integration live; premium tier billing tested end-to-end
4. Week 6
   Public landing page live; first community seeding posts scheduled
5. Day 90
   50-100 beta users, CAC and LTV data, first cohort churn analysis

Pricing.

Three ways in, depending on how much you want to build yourself.