Own Souldog.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Souldog.com, brand identity, landing page, and all marketing copy
• ●MVP codebase with handoff update automation built in
• ●Customer GTM playbook from Facebook groups and Reddit outreach
• ●Financial model with unit economics and Year 1 projections
• ●Initial customer list and retention insights from early trial phase
• ●Competitive analysis and TAM breakdown for 120k professional operators

What Roll Digital builds for you.

Custom scope to take Souldog from MVP shell to operating business.

• ▸Production backend with Postgres for multi-tenant client data
• ▸Dashboard for managing dogs, clients, and scheduling tasks
• ▸Email and SMS notification system for automated updates
• ▸Stripe billing with three pricing tiers and free trial
• ▸Email and Google OAuth for simple signup flow
• ▸Photo and video upload for rich client updates
• ▸Trial conversion funnel with automated upgrade incentive emails
• ▸Analytics for tracking engagement, conversion, and churn signals

Why this could work.

The 120k TAM of professional dog care operators genuinely needs this. Solo sitters waste hours on repetitive text updates that clients demand. At $750 yearly software spend, these operators have budgets for tools. The GTM is organic and bootstrappable: Facebook groups and Reddit are free, trial-driven acquisition is scalable, and the math works if you hit 200-300 paying customers at $50/mo.

What you'd risk.

Entrenched competitors like PetExec and Time To Pet own the market, with years of integrations and referral networks. Rover and Wag have built-in handoff features for their marketplace walkers, eliminating the need for standalone tools. Dog sitters have razor-thin margins and low software budgets. The first slow season or bad review, and your $55/mo subscription gets cut. Churn will be brutal unless you build irreplaceable stickiness.

Who this fits.

A technical founder with either prior dog care industry experience or a network in pet sitter communities. You could be someone who ran a dog sitting service and saw the operational pain firsthand, or a SaaS founder who wants to own a focused vertical. You'll likely operate this remotely and hire support ops. Not for indie lifestyle operators seeking passive income.

Timeline.

From contract signing to operating business.

1. Day 1
   Domain, codebase, customer list, and GTM playbook transfer complete
2. Week 1
   Engineering team reviews MVP, creates production and GTM roadmap
3. Week 3
   Production backend and dashboard deployed to staging environment
4. Week 6
   Beta launch with early customers, iterate on feedback
5. Day 90
   Public launch with pricing tiers, measure conversion and churn

Pricing.

Three ways in, depending on how much you want to build yourself.