Own Unwired.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand positioning and visual identity for slow social wellness market
• ●Landing page, copy, and messaging framework for subscription conversion
• ●GTM playbook targeting r/nosurf, r/digitalminimalism, and Product Hunt launch
• ●Financial model with TAM analysis, unit economics, and revenue projections
• ●MVP product specification and production roadmap for 90-day build
• ●Press strategy and media contact list for tech-wellness publications
• ●Founder persona and customer research documenting target user psychology

What Roll Digital builds for you.

Custom scope to take Unwired from MVP shell to operating business.

• ▸FastAPI backend with PostgreSQL and Redis for real-time messaging
• ▸Multi-auth system supporting email, Google, and Apple single sign-on
• ▸User profiles, connection requests, and relationship graph database schema
• ▸Feed system with chronological timeline and contact sync import
• ▸Stripe integration for three-tier subscription billing and payment processing
• ▸React web app with Tailwind CSS and responsive mobile design
• ▸Admin dashboard for moderation, user management, and analytics
• ▸30-day customer onboarding support and community bootstrapping strategy

Why this could work.

The GTM targets existing engaged communities (r/nosurf, r/digitalminimalism) with proven subscription buying behavior, rather than relying on cold acquisition. The 500K TAM of digitally-conscious adults is accessible and real. Paid positioning, though it limits viral growth, becomes defensible as a moat if you bootstrap the first few thousand power users. Word-of-mouth is the only distribution model that works for social products anyway.

What you'd risk.

The core risks are structural: network effects require critical mass before users see value, but low-engagement positioning attracts users who churn before that threshold. Consumers expect social to be free, and the $5/month paywall kills viral growth. The 30% Apple/Google cut crushes unit economics at consumer social price points. Even with perfect execution, the first 5K users face a ghost town. Most comparable apps (Path, BeReal, Cocoon) failed to convert paid subscriptions at scale.

Who this fits.

This fits a solo SaaS founder or small agency owner with subscription experience and existing credibility in wellness or tech communities. You need to understand organic growth, community dynamics, and be comfortable with low success odds. A founder with an existing list of digitally-conscious friends or followers has an unfair advantage. This is not a passive business. Execution on community activation is everything.

Timeline.

From contract signing to operating business.

1. Day 1
   Code access, brand guidelines, GTM documentation, financial model transfer
2. Week 1
   Backend infrastructure setup, database schema design, auth system planning
3. Week 3
   Auth implementation, user profiles, connection graph, basic feed
4. Week 6
   Stripe billing, admin dashboard, analytics, initial customer onboarding
5. Day 90
   Production launch, first press outreach, initial user cohort acquisition

Pricing.

Three ways in, depending on how much you want to build yourself.