Own Vibe.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Shopify app codebase with multi-tenant architecture and API integrations
• ●GTM playbook: Shopify App Store SEO plus targeted r/shopify and merchant group tactics
• ●Financial model showing Year 1 ARR range of $18k to $260k
• ●Video generation pipeline specs for RunwayML, Kling, and similar APIs
• ●Customer acquisition data including 200 plus leads and merchant pain points
• ●Churn analysis framework and 60-day conversion and retention benchmarks
• ●Brand identity, landing page, and founder sales experience notes

What Roll Digital builds for you.

Custom scope to take Vibe from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, Shopify OAuth, and multi-tenant architecture
• ▸Automated product catalog syncing from Shopify stores via webhook integration
• ▸Video generation pipeline with RunwayML and Kling APIs and cost tracking
• ▸Stripe billing system for $39-49 monthly subscriptions with usage overages
• ▸Customer dashboard with video library, performance metrics, and campaign history
• ▸Churn recovery email sequences targeting low-engagement trial users
• ▸Admin monitoring system for API costs, revenue dashboards, and user metrics

Why this could work.

The TAM is massive: 262k video-marketing Shopify merchants with $112M total annual spend. The GTM is proven and low-CAC through organic Shopify App discovery, and the conversion math works: 30-50 trials monthly at 35% conversion yields sustainable unit economics. Merchants already spend $428 yearly on video tools, and AI video generation eliminates the production bottleneck blocking adoption. Infrastructure scales without proportional cost increases.

What you'd risk.

AI video generation APIs cost $0.50-2.00 per video and scale unpredictably. A single power user generating 500 SKU videos destroys margins before repricing takes effect. Shopify's App Store is winner-take-most: if Canva or Adobe Express gets featured first, organic discovery vanishes and acquisition becomes prohibitively expensive. Merchant churn runs high if videos don't demonstrably lift ad CTR within 60 days. You compete on implementation speed, not features.

Who this fits.

This suits an operator with SaaS product experience, ideally someone who built or scaled a merchant-facing tool. You need hands-on API integration skills or a technical co-founder to own the video pipeline. Ideal candidates: existing Shopify app founders expanding portfolios, agencies with merchant relationships, or solo entrepreneurs with traction in e-commerce who iterate on merchant feedback quickly.

Timeline.

From contract signing to operating business.

1. Day 1
   Codebase, Shopify credentials, customer data, financial model transfer complete
2. Week 1
   Production backend deployed, OAuth active, customer database migrated and synced
3. Week 3
   Video generation pipeline live, Stripe billing for trial conversions operational
4. Week 6
   First beta cohort onboarded, performance metrics and churn tracking visible
5. Day 90
   20-30 paying customers acquired, API costs validated, retention strategy refined

Pricing.

Three ways in, depending on how much you want to build yourself.