Own ShiftSignal.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●ShiftSignal domain, brand identity, and cold outreach email templates
• ●Working landing page and customer signup flow
• ●Playbook for reaching VP Sales at B2B SaaS via outbound
• ●Sales pitch deck and objection handling notes from 20 demos monthly
• ●Financial model showing path to 64K ARR in year one
• ●Customer feedback and initial retention data from early users
• ●Setup with licensed data vendors and API integration code

What Roll Digital builds for you.

Custom scope to take ShiftSignal from MVP shell to operating business.

• ▸Production API backend on FastAPI with Postgres database and monitoring
• ▸Stripe billing integration handling monthly subscriptions and three pricing tiers
• ▸Admin dashboard for customer management, usage tracking, and data upload
• ▸Job change detection pipeline ingesting daily data from licensed sources
• ▸Slack webhook integration for real-time alerts to customer workspaces
• ▸Customer-facing dashboard showing prospect job changes and alert history
• ▸Email delivery infrastructure and daily digest compilation logic
• ▸Auth system with password reset, SSO readiness, and per-seat limits

Why this could work.

The GTM is tested and working: 20 demos monthly to VP Sales and SDR managers, with 3 to 4 closes per month at 150-250 dollar monthly fees. The market is large at 80,000 US mid-market companies spending on outbound signals. The main question is whether customers will pay separately for job alerts or settle for bundled solutions already in Apollo and LinkedIn Sales Navigator.

What you'd risk.

LinkedIn access is uncertain: the platform blocks scraping, and licensed data from vendors costs $0.10 to $0.50 per record, which compresses unit economics. Signal latency is a real problem: prospects update LinkedIn 2 to 6 months after changing jobs, so alerts may feel stale to buyers. Apollo and LinkedIn Sales Navigator both include free job alerts, making standalone adoption difficult. Year-one unit economics are negative at $26,000 loss, requiring significant scaling to break even.

Who this fits.

This fits a SaaS founder or agency operator with existing outbound sales experience and relationships with VP Sales roles. You need B2B product familiarity and tolerance for managing unit economics tightly. Best if you already understand API integrations and sales tool stacks. Not for passive investors: you will be the customer success person for the first fifty accounts.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive domain, brand assets, codebase, GTM playbook, and customer accounts.
2. Week 1
   Set up development environment, review data vendor APIs, and plan architecture.
3. Week 3
   Deploy production API backend with authentication and billing integration.
4. Week 6
   Launch customer dashboard, integrate data pipeline, and beta test alerts.
5. Day 90
   Go live with production infrastructure, prepare for customer migration.

Pricing.

Three ways in, depending on how much you want to build yourself.