Own Roster.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page with functional 30-day free trial flow
• ●Scheduling engine that produces conflict-free, legally compliant rosters
• ●Cold email playbook targeting restaurant managers via Google Maps
• ●Customer onboarding playbook and $65/month per location conversion strategy
• ●Financial projections and CAC recovery math for year 1
• ●Founder positioning and outbound sourcing strategy by Kezia Oduya
• ●Technology stack: backend, Stripe billing, and multi-tenant architecture

What Roll Digital builds for you.

Custom scope to take Roster from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres, replacing MVP prototyping
• ▸Stripe billing integration across free tier and $65/month plans
• ▸Multi-tenant auth system with email signup and Google sign-in
• ▸Legal compliance engine for predictive scheduling laws by state
• ▸Custom domain setup, SSL provisioning, and white-label branding
• ▸Email delivery pipeline and automated trial-to-paid onboarding flows
• ▸Analytics dashboard for unit economics, churn, and revenue tracking
• ▸Initial 30-day customer success support and dedicated onboarding

Why this could work.

The GTM is direct: cold email to restaurant managers with a free trial removes adoption friction. TAM is large and incumbents weak in single-location segment. At $65/month, payback is days for managers spending 4+ hours weekly on scheduling. Restaurant failure churn is ceiling, not unique to Roster. The 12% success probability reflects execution risk, not market risk. Scaling outbound motion and hardening the compliance layer are the clear levers.

What you'd risk.

Homebase's free tier gives single-location teams 80% of Roster's value for zero dollars. Conversion conversations become brutal when the alternative costs nothing. Restaurant failure rate of 60% in year 1 means your customer base churns not because they switch products but because they close. CAC recovery math breaks down fast. Predictive scheduling laws are active and jurisdiction-specific. A compliance engine mistake exposes you to liability. Year 1 takes -$24k in capital.

Who this fits.

An existing SaaS or services agency operator with B2B SMB sales experience, or a restaurant industry insider with manager networks. You need hands-on sales skills and tolerance for your customer base's 60% failure rate. This product doesn't scale on features alone. You must own outbound, iterate messaging, and build relationships directly. Technical skills help but sales drive the business.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, playbook, customer list, and financial model
2. Week 1
   Production backend live, Stripe integrated, trial flow operational
3. Week 3
   Cold email campaign launched, funnel tracking and iteration
4. Week 6
   First 2-3 paid customers on books, onboarding refined
5. Day 90
   Eight closes achieved or missed, production hardened for scale

Pricing.

Three ways in, depending on how much you want to build yourself.