Own Proliferate.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and name, Proliferate, in the self-hosted AI tooling category.
• ●Landing page, positioning docs, and initial marketing collateral.
• ●Multi-agent orchestration IDE codebase with authentication and deployment infrastructure.
• ●Validated GTM playbook for outbound to VP Eng and CISO buyers.
• ●Financial model, unit economics, and early customer success data.
• ●Founder persona and market positioning for enterprise security buyers.
• ●30-day self-hosted pilot deployment template for sales friction reduction.

What Roll Digital builds for you.

Custom scope to take Proliferate from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and multi-tenancy
• ▸Self-hosted deployment automation for Kubernetes and bare-metal environments
• ▸SAML/OAuth 2.0 enterprise SSO integration for corporate directories
• ▸30-day pilot provisioning and time-limited license key system
• ▸Stripe billing with annual contracts and seat-based pricing
• ▸Customer onboarding dashboard and deployment troubleshooting documentation suite
• ▸Security audit trail logging for compliance and SOC2

Why this could work.

The TAM is large and validated: 50,000 security-mandated teams in fintech and healthcare spending 3k annually on AI tooling. Your GTM is efficient, outbound to VPs of Engineering reaches decision makers directly. The 30-day self-hosted pilot is a force multiplier for risk-averse buyers. Early signals show 1-2 closes per quarter at 8-15k ACV. Enterprise buyers in regulated industries will pay for security, not commodity pricing.

What you'd risk.

Cursor, Windsurf, and GitHub Copilot are funded incumbents who could ship a self-hosted tier within 12 months, instantly eroding your core differentiator. Enterprise sales cycles run 90-180 days, so year-one revenue is capped by calendar math alone. Each deployment is a custom snowflake: Kubernetes versus bare metal versus air-gap, consuming 20-30 percent of your time on support and crushing margins. Multi-agent orchestration is a feature any IDE player can add in weeks once demand is clear.

Who this fits.

You are an operator with direct access to enterprise VP Eng or CISO networks, ideally from fintech or healthcare. You have sold expensive software to risk-averse buyers. You are comfortable supporting early deployments hands-on or hiring a deployment engineer by month three. You treat GTM as a science you can optimize, not a lottery. Solo founder or small agency transition into productized SaaS is the fit.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, customer list, and founder playbook handoff.
2. Week 1
   Complete technical knowledge transfer and GTM strategy documentation.
3. Week 3
   Launch production self-hosted deployment automation and pilot system.
4. Week 6
   First 30-day pilot deployed with enterprise prospect.
5. Day 90
   Initial close validates sales motion and unit economics.

Pricing.

Three ways in, depending on how much you want to build yourself.