Own Security AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, positioning, and landing page for Security AI
• ●GTM playbook with MSP partnership terms, revenue share templates, outreach sequences
• ●Financial model with Year 1 ARR projection and unit economics
• ●Founder research on SMB buying signals and compliance requirements documentation
• ●White-label infrastructure design and partner revenue sharing framework
• ●Compliance and data handling documentation to address trust concerns

What Roll Digital builds for you.

Custom scope to take Security AI from MVP shell to operating business.

• ▸AI detection engine targeting phishing, access anomalies, and compliance violations
• ▸Production API with real-time log ingestion and multi-tenant data isolation
• ▸SMB-focused dashboard with breach alerts and compliance reporting functionality
• ▸Stripe billing and usage metering across starter, pro, and enterprise tiers
• ▸Multi-tenant white-label infrastructure and MSP partner portal and admin console
• ▸Customer migration tools and integrations with common security tool connectors
• ▸SOC 2 compliance documentation, data retention policies, and audit logging

Why this could work.

MSPs already serve 1.5M-plus SMBs and need security offerings beyond firewall configuration. Partner-first GTM avoids cold outbound and leverages existing relationships and trust. SMBs demonstrably spend $120 monthly on security AI tools. Breach-response content creates demand when incidents trigger buying. MSPs use offerings to deepen customer retention. Low partner acquisition cost scales quickly.

What you'd risk.

SMBs purchase security reactively after incidents, not proactively. Demand is incident-driven and difficult to create in advance. Current positioning lacks a specific pain point, leaving buyers confused about what problem it solves. Data trust remains a barrier; SMBs hesitate connecting logs to unknown vendors without compliance documentation and customer references. First year investment is $30K against negative take-home.

Who this fits.

Best fit: founders with existing MSP or IT consulting relationships who understand security buyer psychology. Requires navigating data compliance concerns and managing partner revenue shares. B2B channel experience matters more than marketing creativity. Strong at managing complex buying cycles triggered by incidents rather than proactive sales. Not ideal for cold-outbound focused operators or those without established networks.

Timeline.

From contract signing to operating business.

1. Day 1
   Onboarding complete, receive all GTM assets and financial model
2. Week 1
   Validate top three security AI pain points with SMB research
3. Week 3
   Complete product specification and backend infrastructure foundation
4. Week 6
   Launch MSP recruitment with partner pitch deck and terms
5. Day 90
   10-15 pilot accounts signed through MSP partnerships

Pricing.

Three ways in, depending on how much you want to build yourself.