Own ROI Video Generator.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Fully registered brand identity and website domain
• ●Cold outreach playbook with 30+ templated DM and email sequences
• ●Live demo script and sales methodology for agency calls
• ●Financial model with customer acquisition and churn assumptions
• ●Founder's existing customer relationships and warm introductions
• ●API integrations with HeyGen and Synthesia for video generation
• ●Python codebase, deployment scripts, and infrastructure setup

What Roll Digital builds for you.

Custom scope to take ROI Video Generator from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres and multi-tenant SaaS architecture
• ▸Stripe billing for per-seat monthly subscriptions at $149 scale
• ▸Video generation and delivery pipeline with HeyGen and Synthesia API
• ▸Prospect data import system supporting CSV and CRM connectors
• ▸Customer dashboard displaying video generation history, usage, and analytics
• ▸Admin interface for managing video templates and customer accounts
• ▸Security, compliance, and monitoring for production SaaS environment
• ▸Structured 30-day customer success program and onboarding documentation

Why this could work.

Twenty thousand US sales and marketing agencies spend $1,800 yearly on ROI and presentation tools. Cold LinkedIn outreach to sales directors and founders sidesteps long enterprise sales cycles. The 90-second video demo proves the concept on the first call, raising conversion odds versus traditional consultative pitches. Agencies already run complex campaigns and manage skeptical clients; positioning as a show don't tell tool resonates strongly with this buyer persona.

What you'd risk.

AI-generated videos still look templated. Agencies have sampled HeyGen and Synthesia; buyers will be skeptical that novelty alone drives adoption. API costs at scale compress unit economics harder than projections assume, especially if trials surge or video spam occurs. Early churn risk is real: if client-side delivery fails, users abandon. Sales cycle may extend beyond 60 days, delaying cash flow and straining runway.

Who this fits.

This fits a founder with agency sales or marketing experience and existing contacts. You need comfort with HeyGen and Synthesia APIs, ability to close via cold outreach, and appetite for 15% success odds. Solo SaaS founders who have sold to agencies before are ideal. You are buying a validated GTM playbook and customer roster, not just code.

Timeline.

From contract signing to operating business.

1. Day 1
   Customer list, codebase, and brand identity fully transferred
2. Week 1
   Stripe billing live, production environment deployed and tested
3. Week 3
   Cold LinkedIn and email campaign launched to 500 initial targets
4. Week 6
   First customer closes tracked, video delivery and costs validated
5. Day 90
   Four to six paying customers running, churn and LTV metrics visible

Pricing.

Three ways in, depending on how much you want to build yourself.