Own Sales Playbook AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Sales Playbook AI brand identity, positioning, and visual design system
• ●Production-ready landing page and marketing website code
• ●AI agent design spec and prompt engineering documentation
• ●Financial model with unit economics and pricing strategy
• ●Cold outreach sequences targeting VP Sales and RevOps roles
• ●Customer onboarding and success workflow documentation
• ●Founder playbook on B2B SaaS sales methodology

What Roll Digital builds for you.

Custom scope to take Sales Playbook AI from MVP shell to operating business.

• ▸Multi-tenant SaaS backend on Python/FastAPI with Postgres database
• ▸Stripe billing integration supporting monthly subscription and team tiers
• ▸Email and Google OAuth authentication with role-based access control
• ▸AI playbook generation engine using Claude API with cost tracking
• ▸Admin dashboard for viewing playbook generation, usage, and customer metrics
• ▸Custom domain provisioning with automatic SSL certificate renewal and management
• ▸Initial 30-day customer success support and onboarding assistance
• ▸Analytics tracking for adoption, feature usage, and retention signals

Why this could work.

Eighty thousand US B2B companies with 20-300 employees allocate annual budgets for sales enablement outside their CRM. The cold outreach motion to VP Sales and RevOps is proven and repeatable. At $400-800 monthly recurring, team adoption creates a defensible SaaS business if you can lock in recurring update workflows and ongoing coaching loops that justify the cost beyond initial playbook builds.

What you'd risk.

Playbooks feel transactional, not recurring. Buyers perceive completion as project-end and churn unless you enforce ongoing updates and coaching dependencies. Salesforce, HubSpot, and Gong will ship native AI playbook features within 12-18 months, commoditizing the standalone value prop. The hardest problem: managers buy but sales reps ignore the tool, making ROI impossible to prove at renewal. AI hallucinations in sales advice create liability and trust damage you cannot easily recover from.

Who this fits.

Ideal operator is a B2B SaaS founder or sales agency owner with existing relationships in the 20-300 person company segment. Strong if you have prior cold outreach experience, understand sales enablement buying patterns, or run a consulting practice ready to productize. Less ideal if you have no sales background or existing customer pipeline to bootstrap early revenue.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all assets, customer list, brand guidelines, and GTM playbooks
2. Week 1
   Production environment launch with authentication and database migration
3. Week 3
   Stripe billing and subscription tier management fully operational
4. Week 6
   AI playbook generation engine live with Claude API integration
5. Day 90
   First customer cohort onboarded, initial closes closed, metrics baseline established

Pricing.

Three ways in, depending on how much you want to build yourself.