Own Sales Calendar AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Proprietary calendar automation algorithm trained on sales engagement patterns
• ●Verified customer acquisition playbook: LinkedIn cold outreach to 500-person companies
• ●Landing page and positioning narrative for VP Sales buyers
• ●Financial model with Year 1 ARR scenarios and CAC benchmarks
• ●Cold email and LinkedIn sequence template with proven response rates
• ●Founder playbook documenting GTM motion, objection handling, and close patterns
• ●Founding customer case studies and testimonial rights

What Roll Digital builds for you.

Custom scope to take Sales Calendar AI from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL multi-tenant database and async task queue
• ▸Calendar sync integrations with Google Calendar, Outlook, and Salesforce CRM
• ▸Stripe billing implementation with 3 subscription tiers and usage-based escalation
• ▸Admin dashboard tracking customer API usage, calendar sync health, booking metrics
• ▸SMS and email notification system for discovery call confirmations and reminders
• ▸SOC2 Type II audit readiness, GDPR privacy documentation, data encryption standards
• ▸Customer onboarding flow with API key generation and product tour
• ▸30-day white-glove support for founding customers including integration consulting

Why this could work.

The GTM is specific and testable: LinkedIn and email to a defined persona shows existing CAC clarity. The $240M TAM is real if you own even 0.3% of the addressable market. Sales teams avoid switching lightly, but proven time savings on calendar admin could justify switching. The free trial model reduces friction. Market size and GTM specificity matter more than the 12% success probability.

What you'd risk.

Calendly and Chili Piper own mindshare. CRM vendors are shipping free scheduling AI to existing customers, collapsing standalone value. Sales teams are skeptics who recognize every pitch and demand proof of ROI before switching tools. Initial CAC will likely run 2-3x higher than modeled. The $35,600 Year 1 loss assumes everything works. Most likely outcome is sustained customer acquisition headwind.

Who this fits.

Fits an existing SaaS founder or agency principal with sales operations experience or network. You need credibility with VP Sales buyers and the stamina to survive sustained customer acquisition pressure. This is not for first-time founders or generalists. You should have shipped B2B SaaS before, understand sales team workflows, and have conviction that calendar automation saves enough time to justify switching.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive production platform, branded domain, GTM playbook, founding customer list
2. Week 1
   Customize landing page, set up Stripe account, initialize email campaign templates
3. Week 3
   Execute first outbound campaign to 500-person company segment, book first demos
4. Week 6
   Analyze conversion data, refine objection handling, prepare scale-up to next cohort
5. Day 90
   Dashboard shows 15+ new contacts, 2-3 open pilots, early revenue proof point

Pricing.

Three ways in, depending on how much you want to build yourself.