Own Sales Cadence Optimizer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●LinkedIn outbound playbook and email template sequences
• ●Landing page, brand assets, and messaging framework
• ●Customer acquisition playbook targeting VP Sales roles
• ●Financial model with CAC, LTV, and cohort data
• ●Product requirements and roadmap to production
• ●Founder insights on sales team buying patterns

What Roll Digital builds for you.

Custom scope to take Sales Cadence Optimizer from MVP shell to operating business.

• ▸Production backend API with timing ML model deployment
• ▸CRM integration layer pulling contact and activity data
• ▸Multi-tenant SaaS infrastructure with role-based access control
• ▸Stripe billing for monthly seat-based subscriptions
• ▸Customer dashboard showing timing recommendations per account
• ▸Email notification system for optimal outreach timing
• ▸Automated onboarding and initial account data sync
• ▸Customer success support and onboarding for 30 days

Why this could work.

Large TAM of 300,000 US B2B companies with 2-20 person sales teams validates demand. Direct GTM to VP Sales at 20-100 person companies targets real budget holders. Price point of $99-149/seat at 3-5 seat minimums aligns with small sales team economics. If product delivers genuinely personalized timing insights that outperform generic blog-post advice, early customer success fuels word-of-mouth growth among peer networks.

What you'd risk.

Larger competitors like Outreach, Apollo, and SalesLoft are shipping cadence timing features. Sales teams suffer tool fatigue and resist adding logins. Without deep CRM integration surfacing timing inside existing workflows, expect 90-day churn. The core insight (Tuesday mornings, Thursday afternoons) is free online. Success requires genuinely personalized account-level timing signals that beat generic advice, not just another standalone dashboard gathering dust.

Who this fits.

Ideal owner is a solo SaaS operator or small agency with existing relationships in B2B sales operations. Prior experience selling into VP Sales and RevOps roles is valuable. An industry insider with a warm network of 50+ VP Sales/RevOps contacts can fast-track customer acquisition. Founder who has built SaaS with pricing/billing before, or has runway to hire technical help, de-risks execution.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive all assets, codebase, and GTM documentation
2. Week 1
   Production infrastructure and ML model baseline deployed
3. Week 3
   CRM integrations functional with Salesforce and HubSpot
4. Week 6
   Dashboard MVP and Stripe billing operational
5. Day 90
   First customer onboarded and generating timing recommendations

Pricing.

Three ways in, depending on how much you want to build yourself.