Own Positioning Auditor.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Positioning Auditor brand identity and visual design system
• ●Production-ready landing page with lead capture
• ●Audit template defining 12-point positioning scorecard
• ●Outreach playbook for LinkedIn, Product Hunt, IndieHackers
• ●Financial model through year 2 with unit economics
• ●Founder persona and audience research dataset
• ●Seeded email list of 500 qualified SaaS leads

What Roll Digital builds for you.

Custom scope to take Positioning Auditor from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and Redis
• ▸Claude AI integration for automated positioning audit analysis
• ▸Multi-tenant authentication supporting email and Google OAuth
• ▸Stripe billing integration for three monthly pricing tiers
• ▸PDF audit report generator and email delivery system
• ▸Customer dashboard to visualize positioning scores over time
• ▸Email notification system for audit completion and insights
• ▸Production analytics for conversion funnel, churn, and LTV

Why this could work.

Proven GTM with high-intent distribution: LinkedIn content seeding plus Product Hunt launch reach 25,000 SaaS founders actively spending $880/year on positioning tools. Targeting 4-6 monthly inbound signups at $79-99 scales to $47K ARR in year one. Positioning pain is acute for seed-to-Series A founders facing stalled conversions. Repeatable content strategy builds brand equity and organic reach, reducing customer acquisition cost over time.

What you'd risk.

Positioning advice feels like a one-time purchase, not recurring. Founders may extract your framework and cancel after the first audit. April Dunford and free resources already teach this rigorously. Your most pain-stricken buyers are also most budget-constrained: founders with low conversion and stalled growth cannot afford $79-99 monthly. Churn will be severe unless you build A/B testing or ongoing monitoring hooks into the product.

Who this fits.

Best fit: solo SaaS founder or small founder collective with email list and LinkedIn presence. You need distribution comfort and content chops. Former marketing agency operator or product strategist with SaaS founder network. Ideal if you have run positioning work before, understand the pain intimately, and have capacity to sustain content seeding and customer success work through month six.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive assets, brand identity, landing page, financial model, GTM playbook
2. Week 1
   Deploy production backend with AI audit engine and auth
3. Week 3
   Implement Stripe billing for three pricing tiers and dashboard
4. Week 6
   Launch to Product Hunt with 500 pre-seeded email outreach
5. Day 90
   Target 10-15 paying customers and optimize churn retention hooks

Pricing.

Three ways in, depending on how much you want to build yourself.