Own MRRBoost.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page and marketing materials targeting micro-SaaS founders with $1k+ MRR
• ●Underwriting framework with founder persona, qualification criteria, and risk scoring model
• ●Financial model including pricing tiers, customer acquisition costs, and default assumptions
• ●GTM playbook leveraging Indie Hackers, MicroConf, and founder referral networks
• ●Manual underwriting process and collections workflow documentation with founder communication templates
• ●Email and outreach sequences for founder acquisition and retention
• ●System architecture spec for automated underwriting and payout infrastructure

What Roll Digital builds for you.

Custom scope to take MRRBoost from MVP shell to operating business.

• ▸Loan origination backend with Postgres, underwriting workflow, and founder risk scoring engine
• ▸Stripe integration for monthly subscription billing and payment reconciliation across tiers
• ▸Founder KYC verification system with document upload and identity validation
• ▸ACH disbursement infrastructure for reliable revenue advance payouts within committed timelines
• ▸Founder dashboard showing advance balance, repayment schedule, and historical transactions
• ▸Admin panel for underwriting decisions, collections tracking, and compliance documentation
• ▸State-by-state compliance layer for lending licenses and factoring regulation requirements
• ▸Email notification system for payouts, payment reminders, and account activity alerts

Why this could work.

Founders distrust traditional fintech more than they distrust other founders. Your GTM avoids cold outreach entirely; Indie Hackers and MicroConf referrals handle customer acquisition. Subscription revenue per founder is stable at $800 yearly. MRR data makes underwriting more predictable than consumer lending. The market remains largely uncontested with no dominant player claiming mindshare yet.

What you'd risk.

State lending regulations could impose licensing delays of 3-6 months before launch. Default rates of 15-25% make unit economics collapse quickly. You need $200-500k working capital just to reach meaningful scale. The micro-SaaS community is tiny; one public experience of slow payouts or aggressive collections permanently destroys reputation. Year 1 loses over $60k before you build the brand capital to scale.

Who this fits.

You already operate in or near SaaS with real network depth in micro-SaaS communities. You're comfortable with regulatory complexity, manual underwriting, and extended negative cash flow. You have $100k plus available for production build and operating costs. You view this as a multi-year fintech play with credit risk you can stomach, not a quick revenue acquisition.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive brand, GTM playbook, financial model, and underwriting specification
2. Week 1
   Begin legal compliance review with lending and securities counsel
3. Week 3
   Launch soft alpha with 10-20 hand-selected founders from Indie Hackers
4. Week 6
   Disburse first advance, measure repayment velocity and founder satisfaction
5. Day 90
   Evaluate product-market fit signals, decide capital raise versus pivot

Pricing.

Three ways in, depending on how much you want to build yourself.