Own Agent Marketplace.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Agent Marketplace brand identity and market positioning
• ●Landing page, email templates, and cold outreach playbook
• ●Financial model and pricing strategy for $100-200 listings
• ●Agent discovery specification and integration documentation
• ●Vendor outreach list of 8000 API-first SaaS companies
• ●Product roadmap prioritizing agent autonomy features
• ●Year 1 customer learnings and market validation data

What Roll Digital builds for you.

Custom scope to take Agent Marketplace from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres multitenant database infrastructure
• ▸Vendor signup and listing creation flow with admin dashboard
• ▸AI agent discovery endpoint returning formatted, searchable tool listings
• ▸Stripe subscription billing across tiered and custom pricing tiers
• ▸Email authentication, Google sign-in, session management, and tenant isolation
• ▸Landing page, documentation site, and SEO-optimized vendor showcase
• ▸API documentation and integration guides for agents and vendors
• ▸Customer onboarding program and 30 days of success support

Why this could work.

TAM of 8000 API-first SaaS companies is real and quantifiable. AI agent adoption is accelerating across enterprise deployments. Cold outreach motion directly targets known buyer personas at scale. Early-mover advantage before OpenAI, Anthropic, and Google ship mature native discovery layers. Clear unit economics at $150 per month. Timing aligns with agents becoming autonomous enough to select tools dynamically rather than relying on hardcoded integrations.

What you'd risk.

Marketplace is structurally fragile. Vendors won't pay if agents aren't using your platform; agents won't use it if tools aren't listed. OpenAI, Anthropic, and Google are shipping native tool discovery within your runway window, potentially making you obsolete. AI agent autonomy is still theoretical in 2026; most deployments use hardcoded integrations, so demand for discoverability may not materialize. Probability of meaningful success is 11 percent. Burn exceeds revenue in Year 1.

Who this fits.

Best fit is a solo SaaS founder or agency operator with cold outreach and B2B sales experience. Should understand APIs, developer tools, and marketplace dynamics. Needs discipline to execute GTM at scale (40 demos per month) while weathering negative cash flow and marketplace chicken-and-egg risk. Comfortable betting on agent autonomy materializing in 12-18 months. Must have capital or access to funding to bridge Year 1 burn.

Timeline.

From contract signing to operating business.

1. Day 1
   Transfer brand, playbooks, vendor list, financial model to owner
2. Week 1
   Production backend and database infrastructure deployed and tested
3. Week 3
   Vendor signup flow and admin dashboard live in production
4. Week 6
   First cold outreach batch sent, aiming for initial paid signups
5. Day 90
   Target 5-8 paid listings and establish vendor feedback loop

Pricing.

Three ways in, depending on how much you want to build yourself.