Own Run to Snooze.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Founding brand identity, visual system, and naming authority within alarm app category
• ●TikTok content playbook including 12 scripted demo videos and production shoot assets
• ●Marketing landing page, App Store optimization strategy, and keyword research documentation
• ●Freemium financial model projecting Year 1 ARR ranges and conversion rate assumptions
• ●iOS app architecture blueprint, GPS radius logic implementation plan, and Stripe billing integration spec
• ●Founder playbook on TikTok sourcing, app review strategy, and early user acquisition tactics

What Roll Digital builds for you.

Custom scope to take Run to Snooze from MVP shell to operating business.

• ▸iOS app backend on Node with Stripe for freemium plus premium tier billing
• ▸GPS radius geofencing logic enforcing alarm dismissal outside configured distance from home
• ▸Premium theme pack with dark mode, notification sound customization, and visual effects unlocks
• ▸Cloud storage for user settings, alarm history, and theme preferences across devices
• ▸User onboarding flow with radius setup, notification permissions, and free trial enrollment
• ▸Analytics dashboard tracking conversion funnel, daily active users, churn rate, and LTV metrics
• ▸Production deployment on App Store, TestFlight beta release, and App Review submission support

Why this could work.

The GTM is proven: TikTok content drives visceral, shareable reactions. The alarm category has minimal premium monetization; most users accept built-in apps. Run to Snooze targets existing demand for behavior-forcing wake-up tools with a concrete, absurd visual (running away from home). At scale, 5M addressable users at 2% conversion and $4.40 ARPU yields sustainable unit economics if customer acquisition cost stays below $0.80. The risk isn't the idea, it's execution and retention.

What you'd risk.

Apple's location privacy rules may kill GPS features post-review or after iOS updates. Alarmy dominates with 35M downloads and free GPS/puzzle modes, making paid conversion hard. Consumer alarm apps have near-zero willingness-to-pay; most free trial users churn within 30 days. No enterprise lever means growth entirely depends on App Store visibility or viral moments. Year 1 take-home is negative. This business works only if viral adoption happens reliably.

Who this fits.

This fits a solo founder or early-stage team with iOS development experience, TikTok content sensibility, and willingness to ride high consumer volatility. You need conviction that either viral mechanics or direct iOS development can offset Alarmy's gravity. Ideal owner has shipped consumer apps before, understands freemium churn dynamics, and can iterate on content fast. This is not a business for founders seeking predictable margins.

Timeline.

From contract signing to operating business.

1. Day 1
   Code access, design system handoff, and codebase documentation review initiated
2. Week 1
   Backend API scaffold, Stripe test integration, and iOS app structure kickoff
3. Week 3
   GPS geofencing logic complete, authentication and billing flow prototyped, TestFlight beta ready
4. Week 6
   Premium theme packs, analytics instrumentation, and App Store submission documentation finalized
5. Day 90
   Production release on App Store, initial cohort analysis, and user feedback incorporation plan

Pricing.

Three ways in, depending on how much you want to build yourself.