Own Retro Play.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Retro Play brand identity, positioning, and founder persona
• ●Landing page, email templates, and nurture sequence copy
• ●Content calendar and downloadable activity guides library
• ●Financial model with Year 1 projections and CAC assumptions
• ●Pinterest and SEO strategy playbook with proven tactics
• ●Amazon affiliate strategy and product recommendation framework

What Roll Digital builds for you.

Custom scope to take Retro Play from MVP shell to operating business.

• ▸Subscription backend with Stripe billing across pricing tiers
• ▸Customer authentication via email and Google sign-in
• ▸Content library system with download management and versioning
• ▸Email marketing integration with Mailchimp or ConvertKit APIs
• ▸Analytics dashboard tracking conversion rates and customer LTV
• ▸Custom domain provisioning and SSL certificate setup
• ▸Initial 30-day customer success and retention support

Why this could work.

Screen-free parenting is a growing identity segment with proven demand. Your core GTM leverages free, repeatable channels: SEO drives organic discovery, downloadable guides build low-CAC email lists, and Pinterest algorithms favor evergreen content. If conversion rates hit 2-3% on a 20-30k person list, Year 1 revenue targets become realistic. The niche is starved for premium positioning relative to free forums.

What you'd risk.

Free substitutes are abundant and entrenched: parenting subreddits, Montessori blogs, and Pinterest itself offer equivalent value at zero cost, making sustained willingness-to-pay hard to establish. Conversion rates in parenting niches historically underperform projections. The irony trap cuts both ways: scaling digital ads to a screen-averse audience is expensive and misaligned with brand values. Success probability sits at 27 percent.

Who this fits.

This fits someone with existing parenting or lifestyle content reach, or an SEO-savvy operator patient enough for long funnel optimization. Ideally someone who understands Pinterest or email marketing natively. Not for VCs chasing 10x returns; better for a solo founder or small agency owner willing to test a 2-3 year GTM play with bootstrap capital and modest take-home expectations.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, content library, strategy docs transfer to owner
2. Week 1
   Backend development and Stripe integration begin in parallel
3. Week 3
   Customer auth and email marketing system fully integrated
4. Week 6
   Product live on custom domain with 30-day onboarding
5. Day 90
   Post-launch analysis and optimization roadmap delivered

Pricing.

Three ways in, depending on how much you want to build yourself.