Own Standing.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Agent specification defining the complete proposal conversion workflow
• ●Landing page and brand identity ready for deployment
• ●Customer acquisition playbook targeting SEO, Reddit, freelancer communities
• ●Email proposal templates with AI drafting and personalization
• ●Founder persona and market insights from Marcus Osei
• ●Financial model with year-one revenue projections and unit economics

What Roll Digital builds for you.

Custom scope to take Standing from MVP shell to operating business.

• ▸FastAPI backend with Postgres, async task queue for email delivery
• ▸Stripe billing integration managing $29 monthly recurring subscriptions
• ▸Proposal editor with AI drafting, templates, and audit trail
• ▸Client database with project history import and workspace management
• ▸Email delivery and tracking infrastructure with open rate metrics
• ▸Automated proposal follow-up sequences triggered by inactivity patterns
• ▸Multi-tenant authentication with OAuth2, email login, and session management
• ▸Owner dashboard with MRR, churn, conversion, and LTV analytics

Why this could work.

The TAM is real: 500k US freelancers actively pursuing retainer revenue. The GTM is organic and repeatable through SEO, Reddit, and community posts. Freelancers already have their client relationships, so activation is straightforward. At $29/month, the conversion target is modest: just 1-2 client conversions to justify annual spend. If churn can be managed beyond the first cycle, unit economics scale favorably.

What you'd risk.

The core risk is churn by design. Freelancers typically have 2-3 clients worth converting; once they do, retention collapses and LTV drops to one or two months. The second risk is activation friction: the tool drafts proposals, but closing the deal is the freelancer's problem. Failed pitches will generate refund requests and negative reviews. Third, incumbents like Bonsai or HoneyBook can ship retainer AI as a free add-on inside six months, eliminating pricing power.

Who this fits.

This fits an active freelancer, small agency owner, or consultant with an existing client base and proven sales ability. You need 3-5 clients willing to pilot a retainer structure, plus the sales confidence to handle pushback on pricing and scope. If you're waiting for the AI to close deals for you, this isn't the vehicle. If you have relationships and can navigate a sales conversation, you can build meaningful recurring revenue.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive agent spec, brand assets, GTM playbook, and financial model
2. Week 1
   FastAPI backend and Stripe billing integration in development
3. Week 3
   Proposal editor, email delivery, and tracking live in production
4. Week 6
   Full automation, owner dashboard, and follow-up sequences operational
5. Day 90
   Customer success review, churn analysis, and roadmap planning

Pricing.

Three ways in, depending on how much you want to build yourself.