Own ProxyGeo.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity and market positioning in ad verification proxy space
• ●Proven GTM playbook: LinkedIn cold outreach targeting performance marketing agencies
• ●Core product: geo-targeted proxy network with accuracy benchmarking capability
• ●Financial model and pricing structure spanning $300-$2,000 monthly usage tiers
• ●Customer research and agency decision-maker contact list for outreach
• ●Demo script and value comparison benchmarking against datacenter proxies

What Roll Digital builds for you.

Custom scope to take ProxyGeo from MVP shell to operating business.

• ▸Production-grade proxy routing backend with geo-pinpoint accuracy validation and monitoring
• ▸Usage-based billing engine supporting three pricing tiers and customer metering
• ▸Multi-tenant dashboard for customers to track verification accuracy and usage data
• ▸API with automatic IP pool health monitoring and platform block detection
• ▸Onboarding automation including API key generation and integration documentation
• ▸Initial 30 days of customer success support for first paying accounts
• ▸IP sourcing vetting process and initial pool launch

Why this could work.

Ad verification agencies have acute pain around IP blocklisting: incumbents' massive pools degrade within months. ProxyGeo targets budget-conscious players priced out by Bright Data's minimums. The GTM is validated (cold outbound works in ad tech). The TAM is real: 2,800 target accounts spending $5k annually on proxy infrastructure. Execution on IP sourcing and customer onboarding determines viability. Early traction could lead to venture funding or acqui-hire.

What you'd risk.

IP pools degrade within 6-12 months as platforms fingerprint and block residential ranges, eroding accuracy. Bright Data, Oxylabs, and Smartproxy dominate with 40M+ IP pools and entrenched sales teams. Legal risk: ISP and platform ToS disputes could restrict distribution. Enterprise buyers require strict IP sourcing audit trails. Year 1 ARR projects $16k-$390k with negative unit economics. Success probability is 9%. This is fundamentally high-risk and execution-dependent.

Who this fits.

An adtech insider with relationships at 5-10 performance agencies or ad networks. Or a SaaS founder with BD experience selling B2B infrastructure. Ideally someone with IP sourcing partnerships already mapped. Solo founders will struggle with sales velocity. Strong diligence on legal and compliance required before scaling. This needs an operator who can navigate the regulatory landscape and move fast.

Timeline.

From contract signing to operating business.

1. Day 1
   Ownership transfer complete, IP sourcing and vetting process begins
2. Week 1
   API backend deployed, customer dashboard functional, first 3 demos scheduled
3. Week 3
   Billing engine live, customer onboarding automation operational and tested
4. Week 6
   First paying customer onboarded, initial usage and accuracy data collected
5. Day 90
   3-5 customers live, pool performance metrics inform next cohort targeting

Pricing.

Three ways in, depending on how much you want to build yourself.