Own Reply Intent Scorer.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Product codebase with reply-intent scoring algorithm and LinkedIn data pipeline
• ●Customer list of 50-100 active users across SDR and founder communities
• ●GTM playbook including cold DM template and SDR community outreach
• ●Landing page and email sequences for trial-to-paid conversion
• ●Financial model and pricing structure with freemium to 49/month tier
• ●Founder research and persona documentation for high-volume outreachers

What Roll Digital builds for you.

Custom scope to take Reply Intent Scorer from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres and job queue for scoring
• ▸Stripe billing integration across freemium and paid tier with seat management
• ▸Multi-tenant auth with email sign-up and Google OAuth for quick onboarding
• ▸LinkedIn reply data pipeline with resilience handling rate limits and DOM changes
• ▸Dashboard showing scored replies ranked by intent signal with export options
• ▸Automated onboarding and free trial flow capturing account metadata
• ▸Slack and email integrations for reply intent notifications

Why this could work.

High-volume BDRs and founders spend hours manually triaging replies. Your target audience of 100+ weekly outreach users faces real pain with low reply density. SDR and founder communities are tight-knit and word-of-mouth friendly. Pricing at 49/month is low enough that even a 5-10 percent improvement in reply prioritization pays for itself. Expansion potential exists through analytics, API access, and premium tiers.

What you'd risk.

LinkedIn actively blocks unauthorized data access and can invalidate your data pipeline overnight without notice. Volume threshold is steep: most outreachers get 5-25 replies weekly, making intent scoring feel premature. Sales Navigator could ship native reply-intent signals as standard, instantly commoditizing your tool. Year 1 projects negative take-home with only 18k-320k ARR range. Narrow TAM limits expansion ceiling.

Who this fits.

Ideal buyer is either an existing SaaS operator exploring new product lines or a BDR agency owner with LinkedIn credibility. Must be comfortable with high variance and narrow TAM. Not a solo engineer; this requires active GTM iteration and community relationship building. Previous success with B2B SaaS or sales tooling helps. LinkedIn or outreach network is a strong advantage.

Timeline.

From contract signing to operating business.

1. Day 1
   Access codebase, customer database, and GTM playbook materials
2. Week 1
   Deploy production backend and Stripe billing integration
3. Week 3
   First customer successfully onboarded to production instance
4. Week 6
   5-10 paying customers acquired and actively scoring replies
5. Day 90
   20-30 MRR contributors, refined targeting for high-volume outreach tier

Pricing.

Three ways in, depending on how much you want to build yourself.