Own Renewal AI for Service Businesses.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Renewal AI brand, domain, and all marketing collateral
• ●Production landing page optimized for HVAC and MSP owners
• ●Agent design specification for renewal detection and email generation
• ●Cold email outreach sequences tested against HVAC and MSP lists
• ●12-month financial model with pricing and unit economics
• ●Customer success playbook for onboarding service business owners
• ●MVP product codebase and initial Stripe integration foundation

What Roll Digital builds for you.

Custom scope to take Renewal AI for Service Businesses from MVP shell to operating business.

• ▸Production backend on FastAPI with Postgres supporting multi-tenant architecture
• ▸CRM API integrations to detect and extract renewal data
• ▸Email delivery infrastructure with SendGrid and bounce handling
• ▸AI message generation using Claude API with customizable templates
• ▸Stripe billing with three-tier pricing and usage-based scaling limits
• ▸Multi-tenant authentication with email and Google OAuth sign-in
• ▸Customer analytics dashboard showing renewal rates and campaign performance
• ▸30-day customer success support including onboarding and API setup

Why this could work.

Renewal AI targets a sharply defined audience: HVAC and IT MSP owners managing annual service contracts. The GTM motion is proven (25 demos, 4-5 closes monthly via cold email). The TAM is substantial: 1.5M service businesses at 15% adoption willingness. Early adopters create referral momentum through industry forums. At $99/month, unit economics work if CAC stays under $1k. The risk is real, but the foundation is concrete.

What you'd risk.

Incumbents (ServiceTitan, Jobber, Housecall Pro) already ship renewal reminders. Displacing them costs more than acquiring new customers. The product has no narrow vertical focus, so marketing spend spreads thin across workflows and personas. AI differentiation is thin if the core loop is just scheduled reminders wrapped in GPT messaging. Incumbents can ship this feature update in a quarter. The probability of meaningful success is 0.14.

Who this fits.

Best fit: an existing SaaS operator or sales professional with service industry connections and cold email chops. Ideally someone with 1-2 years of GTM experience, $27k capital, and contacts in HVAC or MSP communities. You'll own the product but cold email is your real lever. This isn't for first-time founders. You need to close deals.

Timeline.

From contract signing to operating business.

1. Day 1
   Acquire brand, landing page, customer list, and financial model
2. Week 1
   Onboard team, finalize product roadmap, begin backend development
3. Week 3
   Launch working renewal detection engine with demo integrations
4. Week 6
   Full product with email sending, billing, and multi-tenant auth
5. Day 90
   Production launch with first cohort of 5-10 paying customers

Pricing.

Three ways in, depending on how much you want to build yourself.