Own Referral AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Referral AI product codebase, database, and production infrastructure setup
• ●Marketing materials: landing page, copywriting, emails, and brand identity
• ●Product Hunt and Shopify App Store launch playbooks with timelines
• ●LinkedIn outreach templates and customer acquisition sequences for ecommerce founders
• ●Founder persona and market positioning rationale documents
• ●Financial projections and unit economics through Year 1 and beyond

What Roll Digital builds for you.

Custom scope to take Referral AI from MVP shell to operating business.

• ▸Production backend with database and API for referral tracking
• ▸Stripe billing integration with $99, $179, and custom tier support
• ▸Multi-tenant authentication system supporting email login and Google sign-in
• ▸Admin dashboard for referral program setup and customer management
• ▸Email integration for happy customer identification and referral invitations
• ▸Shopify integration for ecommerce customer data and referral rewards
• ▸Custom domain provisioning and SSL certificate management and renewals
• ▸30-day customer success onboarding and setup support for first customers

Why this could work.

The GTM has proven repeatable demand signals: 8-12 weekly trials and 2-3 monthly conversions show the market will trial the product. The target TAM is substantial at 350k companies spending $1,200 annually on referral software. The owner inherits a working funnel and can focus on execution. Scale becomes possible if customer acquisition costs stay below 8 months of revenue and monthly churn remains under 5 percent.

What you'd risk.

The market is heavily commoditized by established players like ReferralHero at $49 monthly, Viral Loops with free tiers, and others. Most SMB founders do not wake up thinking about referral programs, making sales cycles long and churn high if early results disappoint. The core AI differentiation, customer happiness scoring via machine learning, may not create meaningful separation from basic engagement triggers. Customers will demand proof that the AI actually justifies the premium pricing.

Who this fits.

This business suits an operator with direct ecommerce or SaaS founder network and existing credibility selling to that audience. The ideal owner has prior SaaS sales experience or is an industry insider with a warm list. A solo founder with deep customer relationships in ecommerce will move faster than someone without established inbound. Outsiders will need to build reputation first and may face longer sales cycles.

Timeline.

From contract signing to operating business.

1. Day 1
   Access product code, customer database, hosting infrastructure, and GTM playbooks
2. Week 1
   Audit codebase, export customer data, begin outreach to trial signups
3. Week 3
   Submit and launch the Shopify App Store listing
4. Week 6
   Execute Product Hunt launch with new positioning or iteration
5. Day 90
   Evaluate conversion rate, churn metrics, and plan feature roadmap

Pricing.

Three ways in, depending on how much you want to build yourself.