Own RealEstateOutreach.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, landing page, and product positioning
• ●Proven GTM playbook targeting real estate team leaders via cold DM
• ●Integration architecture with Follow Up Boss, KVCore, Sierra CRMs
• ●Pricing model, customer research, and TAM analysis
• ●MVP codebase, product foundation, and deployment infrastructure
• ●Founder customer acquisition playbook and demo materials
• ●Financial model and year 1 projections

What Roll Digital builds for you.

Custom scope to take RealEstateOutreach from MVP shell to operating business.

• ▸FastAPI backend with integrations to Follow Up Boss, KVCore, Sierra APIs
• ▸Multi-tenant architecture supporting 3 pricing tiers with Stripe billing
• ▸Email and DM automation workflows for Instagram and Facebook outreach
• ▸TCPA compliance layer with consent management and audit logs
• ▸Customer onboarding dashboard and cold outreach campaign templates
• ▸Analytics and reporting for campaign performance and ROI tracking
• ▸Custom domain configuration with SPF, DKIM, DMARC email authentication
• ▸30-day hands-on customer success support and feature onboarding program

Why this could work.

Real estate teams spend $2,400+ annually on outreach software. The $120M TAM spans 50k active US teams. Your GTM uses proven cold DM targeting on Instagram and Facebook, with straightforward Zoom demos and $249-349 monthly pricing. The 2-3 closes per month is achievable if the product solves real CRM workflow bottlenecks. Dominant incumbents (Follow Up Boss, KVCore) are shifting to AI features, leaving room for a focused, affordable integration play.

What you'd risk.

TCPA liability poses existential risk. Non-compliant consent flows trigger $500-1500 per-violation fines; a single class action destroys the business. CRM API dependency is structural: Follow Up Boss, KVCore, and Sierra can deprecate or paywall integrations overnight without warning, breaking your core product. The 12-18 month window before these incumbents ship native AI is narrow. Real estate team budgets contract sharply when transaction volume drops, as it has in the 2025-2026 rate environment. The 14% success probability reflects these risks.

Who this fits.

This fits an operator with deep real estate industry connections and proven cold sales skills. Ideally, you already know team leaders or have a network for early customers. You need strong sales chops to execute the Zoom demo motion and close at $249-349 monthly. Technical ability is secondary to sales hustle. Risk appetite matters: TCPA liability and API dependency require active legal and technical vigilance throughout year 1.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, customer list, brand materials, and financial models
2. Week 1
   Assess MVP, set up production infrastructure, establish development environment
3. Week 3
   Deploy CRM integrations with Follow Up Boss, KVCore, Sierra
4. Week 6
   Launch Stripe billing, TCPA compliance framework, and cold email templates
5. Day 90
   Acquire first 2-3 paying customers, establish SaaS operations foundation

Pricing.

Three ways in, depending on how much you want to build yourself.