Own Rate Hike Alert Feed.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page with rate hike alert setup and conversion optimization.
• ●Financial model: Year 1 CAC, LTV, churn, ARR forecasts included.
• ●GTM playbook: LinkedIn outbound, NAMB broker groups, 14-day trial hook.
• ●Rate alert template kit for client communication emails and SMS.
• ●Customer onboarding sequences, demo script, trial mechanics for signup flow.
• ●Brand identity, positioning framework, messaging against free alert competitors.
• ●Founder persona: independent LO and broker-owner avatar, pain points mapped.

What Roll Digital builds for you.

Custom scope to take Rate Hike Alert Feed from MVP shell to operating business.

• ▸Production backend for aggregating Fed rate data and triggering real-time alerts.
• ▸Email and SMS delivery with rate limiting, retry logic, bounce handling.
• ▸Dashboard: alert customization, frequency control, template editing, notification preferences management.
• ▸Stripe billing for $89/month subscriptions, trials, cancellations, and payment retries.
• ▸Multi-tenant auth with email, Google OAuth, broker team account provisioning.
• ▸Scheduled data pipelines for Fed monitoring with alert queuing and deduplication.
• ▸Customer support portal: ticketing system, help docs, email integration.
• ▸Analytics dashboard showing alert send volume, open rates, churn metrics.

Why this could work.

Independent mortgage brokers need faster rate alert delivery and better client communication strategies. The 14-day trial with template kit targets proven channels: LinkedIn and broker associations. Packaging templates around raw data gives workflow advantage over free alternatives. 40k independent brokers spending $1,100 yearly on specialty alerts suggests real TAM. The actual win comes from workflow integration and operational speed in a high-touch industry.

What you'd risk.

Free alternatives dominate: Mortgage News Daily, FRED, and broker Slack groups deliver the same alerts for zero cost. The product survives on workflow packaging, but differentiation erodes during Fed pause cycles when rate changes vanish entirely, triggering churn. Large bank and credit union LOs are compliance-locked out of TAM, leaving only small independent brokers who are price-sensitive and churny. The market is smaller and stickier than headline numbers suggest.

Who this fits.

This fits a solo B2B SaaS operator with mortgage industry experience or a founder launching their first SaaS. You need to execute tight LinkedIn and broker group outbound, handle 3 sales monthly at start, and weather churn volatility during rate pause periods. Ideal operator: independent broker, ex-loan officer, or software founder with financial services network.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, financial model, GTM playbook, customer list, branding assets.
2. Week 1
   Launch production backend, Stripe integration, begin customer support handoff calls.
3. Week 3
   Deploy customer dashboard, email templates, authentication system go live.
4. Week 6
   Run first outbound campaign to broker groups, onboard trial cohort.
5. Day 90
   Analyze trial conversions, refine template messaging, evaluate Year 2 strategy.

Pricing.

Three ways in, depending on how much you want to build yourself.