Own QueryCase.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●QueryCase brand, domain, and logo identity
• ●Landing page, signup flow, and messaging playbook
• ●Viral content distribution template and channel list
• ●Email nurture sequence for free to paid conversion
• ●Initial library of 15-20 detective SQL puzzle cases
• ●Financial model with unit economics and GTM framework
• ●Founder playbook documenting acquisition and retention strategy

What Roll Digital builds for you.

Custom scope to take QueryCase from MVP shell to operating business.

• ▸Production backend on Python/FastAPI with PostgreSQL database integration
• ▸Secure user authentication with email and OAuth sign-in
• ▸Stripe integration for monthly subscription billing and payments
• ▸Interactive puzzle completion tracking and user progression system
• ▸Email marketing automation for nurture and conversion sequences
• ▸Admin dashboard for publishing and managing puzzle content
• ▸Analytics dashboard tracking conversion, churn, and lifetime value
• ▸Customer support ticketing system with documentation and knowledge base

Why this could work.

The viral loop is proven: free puzzles on developer forums drive attention, email nurture converts to paid. The TAM is real: 120k annual SQL learners spending $180 each targets motivated students willing to pay for structure. Story-driven lessons differentiate from dry tutorials and mode-like interfaces. Low monthly price and rotating free content reduce friction. Founder has clear acquisition channels and teaching expertise.

What you'd risk.

Free SQL learning dominates this space with hundreds of beloved alternatives requiring zero subscription. Story novelty fades fast once users exhaust the initial case library, forcing constant content creation. Solo founders struggle sustaining a content treadmill while managing operations and GTM. Customers are inherently transient: learners who succeed stop needing the product, quitters churn either way. Year 1 shows negative take-home with high cash burn and only 21 percent success probability.

Who this fits.

This fits a solo technical founder or small team with teaching background or developer audience. You need SQL pedagogy expertise and ability to create compelling detective narratives. You must sustain relentless content creation while managing ops and growth. Best if you have prior GTM success, an existing audience, or learning-dev credibility. Negative year 1 financials require runway. This is not for operators who hate content creation.

Timeline.

From contract signing to operating business.

1. Day 1
   Assets transfer, production migration planning begins
2. Week 1
   Backend deployed, Stripe integration live
3. Week 3
   User authentication, first cases imported
4. Week 6
   Email automation, analytics dashboard launched
5. Day 90
   Public launch with initial viral content posts

Pricing.

Three ways in, depending on how much you want to build yourself.