Own Project Setup.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Landing page with proven copy, design, and deployment infrastructure.
• ●Brand identity and Project Setup domain name with DNS setup.
• ●Founder persona and detailed Product Hunt launch playbook.
• ●Customer outreach list of 50+ dev team leads with emails.
• ●Year 1 financial model with break-even and profitability projections.
• ●MVP scaffolding codebase with CLI distribution and GitHub integration.
• ●GTM strategy docs covering Twitter, Product Hunt, and organic SEO.

What Roll Digital builds for you.

Custom scope to take Project Setup from MVP shell to operating business.

• ▸Production backend API with database, authentication, and async workers.
• ▸Stripe billing across three pricing tiers with usage-based reporting.
• ▸GitHub OAuth with team provisioning and custom domain support.
• ▸Template library expansion for React, Node, Python, Django, Rails.
• ▸Email onboarding and customer success metrics dashboard for retention.
• ▸CLI distribution via npm and pip with auto-updates.
• ▸30-day customer success support and usage analytics integration.

Why this could work.

Dev teams waste days setting up boilerplate and config. The GTM targets a real pain point: freelancers and small agencies spinning up 5+ projects yearly who value developer time over feature-richness. Year 1 investment is modest at $21K. If early customers generate strong word-of-mouth in dev communities, organic growth combined with Product Hunt launch and Twitter presence can potentially reach profitability by month 18 without high CAC.

What you'd risk.

The core risk is substitution. Copilot and Cursor already generate scaffolding inline. Free CLIs like Vite and create-t3-app solve the core problem in under 60 seconds for zero cost. Project setup is a one-time event per project, not recurring. The monthly subscription model struggles to justify $12/user without expanding into ongoing code generation or ongoing project management. Willingness to pay is extremely low and churn risk is high if customers do not renew after one or two projects.

Who this fits.

The ideal operator is an agency owner or freelancer who already runs a dev shop spinning up client projects regularly. Or a founder who ran a dev team and understands the pain. You need to be comfortable with a lean bootstrap model, organic growth, and acquiring customers through Twitter and dev communities rather than sales. Low CapEx, high hustle tolerance. Not for someone seeking rapid venture-backed scale.

Timeline.

From contract signing to operating business.

1. Day 1
   Handover of codebase, brand assets, GTM playbook, customer leads.
2. Week 1
   Deploy Postgres backend, Stripe integration, GitHub OAuth, email outreach.
3. Week 3
   Beta launch, onboard first 10 paying customers, gather feedback.
4. Week 6
   Execute Product Hunt launch and Show HN post simultaneously.
5. Day 90
   Review churn, assess template library gaps, plan year 2.

Pricing.

Three ways in, depending on how much you want to build yourself.