Own ProBors.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●ProBors brand, domain, and core product identity
• ●Daily whale-move-of-the-day Twitter and StockTwits content playbook
• ●Financial model and $29 monthly pricing strategy
• ●Landing page funnel and freemium signup flow
• ●AI research methodology for trade analysis and signals
• ●Customer acquisition playbook for social distribution
• ●Documented subscriber management and email sequences

What Roll Digital builds for you.

Custom scope to take ProBors from MVP shell to operating business.

• ▸Production FastAPI backend with PostgreSQL, real-time market data API integrations
• ▸Stripe billing system converting freemium users to $29 monthly paid tier
• ▸WebSocket-powered real-time alert delivery system for authenticated subscriber users
• ▸Email and OAuth 2.0 authentication with rate limiting and security
• ▸Admin dashboard for whale list management, alert configuration, data feeds
• ▸Customer-facing dashboard displaying whale trades, alerts, and AI research
• ▸Alert notification system via email and in-app for all price events
• ▸Logging, monitoring, and uptime tracking for reliability and debugging

Why this could work.

Proven 300k-user TAM already paying 27/month for similar tools like Unusual Whales demonstrates real demand. Twitter distribution compounds organically with daily content and growing creator credibility. Low friction freemium model tests product-market fit before asking users for payment. AI analysis layer can differentiate from commodity raw market data providers. The 96M addressable market validates serious traders will consistently pay for tracked insider moves.

What you'd risk.

Unusual Whales owns the category with 200k followers and gives substantial data away free. Market data APIs consume 500 to 2k monthly, creating fixed burn before any revenue. Retail trader attention collapses in flat markets and volatility drops can slash MRR by 40 percent. Year one net loss of 27k and only 16 percent success probability. Revenue depends on market conditions you cannot control.

Who this fits.

Best fit is a solo SaaS founder or small agency with existing social distribution and audience. Should understand retail trading dynamics or have a Twitter presence already established. Not ideal for first-time operators unfamiliar with GTM execution or finance markets. Works well for someone with credibility in the trader community or an existing agency pivoting toward vertical SaaS opportunities.

Timeline.

From contract signing to operating business.

1. Day 1
   Production database, API infrastructure, auth system fully deployed
2. Week 1
   Real-time alert engine live, Stripe payments integrated, backend API complete
3. Week 3
   First daily whale trade posts on Twitter and StockTwits begin
4. Week 6
   Freemium to paid conversion flow tested, 100 beta users acquired
5. Day 90
   500 users, 50 paid subscribers, revenue tracking and analytics live

Pricing.

Three ways in, depending on how much you want to build yourself.