Own PriceRecon.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity, landing page, and domain setup for PriceRecon
• ●Cold outreach playbook targeting Shopify Plus and Amazon brands
• ●Residential IP integration architecture configured for ZIP-level geo-pricing
• ●Founder persona and GTM positioning for LinkedIn and email
• ●Financial model with Year 1 projections and customer CAC estimates
• ●Customer onboarding playbook and initial success support framework

What Roll Digital builds for you.

Custom scope to take PriceRecon from MVP shell to operating business.

• ▸Production FastAPI backend with Postgres for multi-tenant SaaS architecture
• ▸Stripe billing integration with tiered pricing and request-based consumption tracking
• ▸Multi-tenant authentication with email sign-in and Google OAuth
• ▸Residential proxy orchestration with per-request caps and rate limiting
• ▸Admin dashboard for usage monitoring, API keys, and billing
• ▸ZIP code database with pre-configured retail price endpoints
• ▸30-day customer success support and merchant onboarding program

Why this could work.

ZIP-code geo-pricing is a feature generalist tools don't offer out of the box, creating defensible positioning. The target market of Shopify Plus merchants and Amazon brands is well-funded and actively spends $2,400 annually on price intelligence. Cold outreach to a defined 15,000-account TAM has proven model fit for B2B SaaS. The GTM motion is repeatable once initial customers validate the concept.

What you'd risk.

Residential proxy costs scale nonlinearly with usage. A handful of heavy-scraping customers can erase margins if per-request caps aren't enforced from day one. Your target buyers have in-house developers who can replicate this directly with Bright Data or Oxylabs at lower cost once they see it works. Retailer anti-bot defenses improve faster than residential IP pools can evade them, forcing continuous engineering investment to maintain uptime.

Who this fits.

An agency operator with existing Shopify Plus or Amazon seller relationships who can lever cold outreach into warm intros. Or a solo SaaS founder comfortable managing proxy supplier relationships and iterating on customer retention. Ideally someone with e-commerce or competitive intelligence market experience who understands retailer pricing strategies and margin pressure points.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand assets, GTM playbook, and financial model transfer
2. Week 1
   MVP backend with proxy integration and landing page live
3. Week 3
   Auth system, Stripe billing, first outreach batch launched
4. Week 6
   Admin dashboard, rate limiting, and customer support framework ready
5. Day 90
   Production system, first customers onboarded, ARR trajectory validated

Pricing.

Three ways in, depending on how much you want to build yourself.