Own Press AI.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Codebase: Press release SaaS with FastAPI backend, React frontend, Stripe integration.
• ●SEO playbook targeting 'press release template' and 'pitch journalists' search queries.
• ●Outbound motion: founder list database and email templates for funded startups.
• ●Brand voice, messaging framework, and founding narrative positioning the product.
• ●Agent spec: journalist research workflow, personalized pitch generation, follow-up sequencing.
• ●Customer onboarding docs, early user feedback, and churn analysis data.
• ●Financial model: unit economics, $290k year-one midpoint, subscription pricing structure.

What Roll Digital builds for you.

Custom scope to take Press AI from MVP shell to operating business.

• ▸Production backend on FastAPI with PostgreSQL, Redis caching, and monitoring.
• ▸Stripe integration supporting three tiers: free trial, $59/mo, annual options.
• ▸Email infrastructure with SendGrid or Mailgun for delivery and tracking.
• ▸Authentication: email plus Google sign-in with multi-tenant database isolation.
• ▸Journalist database integration and beat-matching algorithm for relevant reporter selection.
• ▸AI agent for drafting personalized pitches and press release variations.
• ▸Analytics dashboard tracking customer signups, trial conversions, and MRR metrics.
• ▸30-day launch support: customer onboarding, bug fixes, and early retention focus.

Why this could work.

The TAM is real: 400k US SMBs spend roughly $600 annually on PR and content tools. The GTM is simple and repeatable: rank for 'press release template' and 'how to pitch journalists', convert free trial users at demonstrable rates, supplement with cold outreach to just-funded startups. Recurring $59 monthly subscriptions keep unit economics manageable. The business has proven customer acquisition channels and a target segment with predictable media cycles.

What you'd risk.

ChatGPT writes press releases for free, making the core feature almost commoditized. Most users write one release, see modest results or fail entirely, then cancel within 45 days. The real bottleneck in PR is journalist relationships and editorial access, which this tool doesn't solve. Owning this means solving the easy part of a hard problem, leaving users stuck. Churn curves will be brutal unless you build a sustainable engagement loop or sell the journalist database itself.

Who this fits.

This business suits a growth marketer or SaaS founder comfortable with churn-heavy models and episodic usage. Ideal owner has domain expertise in PR or media relations, a network within founder-startup circles, and ability to execute on SEO and cold outreach simultaneously. A solo operator or small team can run this profitably. Background in sales enablement or content marketing is valuable.

Timeline.

From contract signing to operating business.

1. Day 1
   Receive codebase, docs, early customer data, and GTM playbooks.
2. Week 1
   Deploy production backend, configure Stripe, launch email infrastructure.
3. Week 3
   Journalist database integrated, pitch generation agent operational for testing.
4. Week 6
   Email outreach sequences live, initial customer onboarding complete.
5. Day 90
   Subscription metrics stable, retention data analyzed, roadmap defined.

Pricing.

Three ways in, depending on how much you want to build yourself.