Own Schema Keeper.

What you'd own.

Every artifact below transfers to your accounts on day one. The whole engine.

• ●Brand identity as low-dread database deployment tool for developers
• ●GitHub integration architecture enabling viral adoption through schema diff PRs
• ●Freemium business model with conversion triggers at multi-environment scale
• ●Landing page, pitch deck, customer acquisition messaging and positioning
• ●Founder persona and buyer research insights for PostgreSQL development teams
• ●Financial projections and unit economics for 99-199 monthly pricing
• ●Early customer outreach playbook and waitlist strategy documentation

What Roll Digital builds for you.

Custom scope to take Schema Keeper from MVP shell to operating business.

• ▸Production PostgreSQL backend with schema diffing and migration execution
• ▸GitHub app for PR-based schema diffs and automated reviews
• ▸Multi-tenant SaaS platform with team and role-based access controls
• ▸Stripe billing for free, pro, and enterprise tier conversion
• ▸Audit logging, compliance tracking, and SOC2 readiness features
• ▸Email and OAuth sign-up, custom domain provisioning and SSL
• ▸Initial 30-day customer success support and onboarding program
• ▸Deployment safety features including rollback, dry-run, and approval workflows

Why this could work.

GitHub-based virality means every schema diff PR is a silent demo to the entire team. Schema deployments are high-stakes, high-attention workflows teams already obsess over. The 99-199 monthly pricing sits between free tooling frustration and enterprise bloat, capturing teams where manual deployments burn engineering time. 100k addressable PostgreSQL companies provide credible TAM. Developer-first GTM should bypass traditional vendor gatekeeping entirely.

What you'd risk.

Free tools like Flyway and Liquibase are already mature and battle-tested; most teams' first question is 'why not just use the free one.' PostgreSQL-only scope cuts addressable market in half versus multi-database competitors. Schema deployments attract teams that also need SOC2, audit logs, and SSO, but building these features is expensive and extends sales cycles. The developer-to-finance purchase hurdle remains brutally high for SMB tooling.

Who this fits.

An existing B2B SaaS operator with prior developer tool or DevOps sales experience. Someone who has navigated the dev-to-finance purchase cycle before and understands how to position technical correctness to non-technical budget holders. Could be a solo founder with a PostgreSQL or database user network, or a small agency founder looking to scale one product. Must enjoy long sales cycles and playing two games simultaneously: developer delight and compliance theatre.

Timeline.

From contract signing to operating business.

1. Day 1
   Brand, repos, GitHub app framework, model, landing page template transferred
2. Week 1
   Schema diffing engine and PostgreSQL backend deployed to staging
3. Week 3
   GitHub app deployed live, free users see diffs in PRs
4. Week 6
   Stripe billing, multi-tenant accounts, team access controls live in production
5. Day 90
   SOC2 roadmap documented, 10-15 paying customers onboarded and retained

Pricing.

Three ways in, depending on how much you want to build yourself.